by our College Data Analytics TeamIn 2020-2021, marketing research was the 862nd most popular major nationwide with 229 degrees awarded. This 28 less than the prior year, a decrease of 12.2%.
This year's Best Marketing Research Schools ranking compares 10 of them to identify the best overall programs in the country. Explore this or one of our many other custom marketing research rankings further below.
A major in marketing research prepares you for careers in which talking to others to convey information effectively is crucial. Required skills include using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems and giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
marketing research degree applicants generally need have finished high school or their GED. Many schools may also have GPA and SAT/ACT score minimums that must be met. Specific marketing research careers may require a certain level of degree attainment or additional certifications beyond that.
There are many different marketing research degree levels. You can get anything from a in marketing research to the highest marketing research degree, a . The type of marketing research degree you choose will determine how long it takes to get your diploma.
| Degree | Credit Requirements | Typical Program Length |
|---|---|---|
| Associate Degree | 60-70 credits | 2 years |
| Bachelor’s Degree | 120 credits | 4 years |
| Master’s Degree | 50-70 credits | 1-3 years |
| Doctorate | Program required coursework including thesis or dissertation | At least 4 years |
A bachelor's degree is the most common level of education achieved by those in careers related to marketing research, with approximately 35.7% of workers getting one. Find out other typical degree levels for marketing research workers below.
| Level of Education | Percentage of Workers |
|---|---|
| Bachelor’s Degree | 28.4% |
| Doctoral Degree | 23.0% |
| Master’s Degree | 21.4% |
| First Professional Degree | 3.4% |
| High School Diploma | 1.1% |
About 59.6% of workers in careers related to marketing research obtain at least master's degrees. See the chart below for the most common degree level workers in marketing research have received.
This of course varies depending on which marketing research career you choose.
Want a job when you graduate with your marketing research degree? Marketing Research careers are expected to grow 19.2% between 2016 and 2026.
The following options are some of the most in-demand careers related to marketing research.
| Occupation Name | Projected Jobs | Expected Growth |
|---|---|---|
| Market Research Analysts and Marketing Specialists | 733,700 | 23.2% |
| Marketing Managers | 240,400 | 10.1% |
| Business Professors | 123,000 | 18.0% |
| Survey Researchers | 14,900 | 2.1% |
As you might expect, salaries for marketing research graduates vary depending on the level of education that was acquired.
Salaries for marketing research graduates can vary widely by the occupation you choose as well. The following table shows the top highest paying careers marketing research grads often go into.
| Occupation Name | Median Average Salary |
|---|---|
| Marketing Managers | $147,240 |
| Business Professors | $103,330 |
| Market Research Analysts and Marketing Specialists | $70,960 |
| Survey Researchers | $63,240 |
With over 48 different marketing research degree programs to choose from, finding the best fit for you can be a challenge. Fortunately you have come to the right place. We have analyzed all of these schools to come up with hundreds of unbiased marketing research school rankings to help you with this.
One of 4 majors within the Marketing area of study, Marketing Research has other similar majors worth exploring.
| Related Major | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 50,275 |
| Other Marketing | 1,353 |
| International Marketing | 582 |
| Digital Marketing | 477 |
Image Credit: By Nick Youngson under License More about our data sources and methodologies.
