When it comes to popularity, marketing research sits in the middle of the road, ranking #862 out of 1506 majors in the country. So, you may have to do some digging around to find quality schools that offer the degree program. This list can help with that.
College Factual looked at 4 colleges and universities when compiling its 2025 Best Marketing Research Schools ranking. Combined, these schools handed out 313 degrees in marketing research to qualified students.
Your choice of marketing research school matters, so we have put together these rankings to help you make your decision. In order to come up with a best overall ranking for marketing research schools, we combine our degree-level rankings, weighting them by the number of degrees awarded at each level.
You may want to choose one of the degree levels below to find the schools of most interest to you.
When choosing the right school for you, it's important to arm yourself with all the facts you can. To that end, we've created a number of major-specific rankings, including this Best Marketing Research Schools list to help you make the college decision.
More interested in schools in a specific area of the country? Filter this list by region or state.
To further help you make the college decision, we've developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you.
Go ahead and give it a try, or bookmark the link so you can check it out later.
Best Schools for Marketing Research in the United States
Although we recommend filtering by degree level first, you can view the list below to see which schools give the educational experience for the marketing research degree levels they offer.
Michigan State University is a wonderful choice for students interested in a degree in marketing research. Located in the small city of East Lansing, Michigan State is a public university with a fairly large student population. A Best Colleges rank of #54 out of 2,152 schools nationwide means Michigan State is a great university overall.
There were approximately 101 marketing research students who graduated with this degree at Michigan State in the most recent data year.
Texas Tech University is a great choice for students pursuing a degree in marketing research. Texas Tech is a fairly large public university located in the large city of Lubbock. A Best Colleges rank of #161 out of 2,152 colleges nationwide means Texas Tech is a great university overall.
There were about 31 marketing research students who graduated with this degree at Texas Tech in the most recent data year.
Every student who is interested in marketing research needs to look into Texas State University. Located in the small city of San Marcos, Texas State is a public university with a fairly large student population. This university ranks 16th out of 115 colleges for overall quality in the state of Texas.
There were roughly 28 marketing research students who graduated with this degree at Texas State in the most recent data year.
Westfield State University is a good option for students interested in a degree in marketing research. Located in the suburb of Westfield, Westfield is a public university with a small student population. This university ranks 29th out of 63 colleges for overall quality in the state of Massachusetts.More information about a degree in marketing research from Westfield State University
Marketing Research by Region
View the Best Marketing Research Schools for a specific region near you.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
Credit for the banner image above goes to Nick Youngson.
Your choice of marketing research school matters, so we have put together these rankings to help you make your decision. In order to come up with a best overall ranking for marketing research schools, we combine our degree-level rankings, weighting them by the number of degrees awarded at each level.
