2025 Best Marketing Research Schools in the Southwest Region

Marketing Research isn't the most popular major in the world, but it's not the least popular either. To be more precise it ranks #862 in popularity out of 1506 majors in the country. As such, the degree program isn't offered at every college in the United States, but there are schools that do have a program in the field that are top-notch when it comes to quality.

In 2025, College Factual analyzed 2 schools in order to identify the top ones for its Best Marketing Research Schools in the Southwest Region ranking. Combined, these schools handed out 97 degrees in marketing research to qualified students.

Jump to one of the following sections: * Degree-Level Rankings

• Best Overall Marketing Research Schools List

Pick Your Marketing Research Degree Level

When choosing the right school for you, it's important to arm yourself with all the facts you can. To that end, we've created a number of major-specific rankings, including this Best Marketing Research Schools in the Southwest Region list to help you make the college decision. You can also filter this list by location to find schools closer to you.

In addition to College Factual's rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you. When you have some time, check it out - you may want to bookmark the link so you don't forget it.

More information on how we come up with our rankings can be found here: College Factual's Data Methodology.

Best Schools for Marketing Research in the Southwest Region

The schools below may not offer all types of marketing research degrees so you may want to filter by degree level first. However, they are great for the degree levels they do offer.

Top Southwest Region Schools in Marketing Research

1

Texas Tech University
Lubbock, TX

Master's Degree Highest Degree Type

31 Marketing Research Degrees Awarded

77.4% Growth in Graduates

Texas Tech University is a great decision for students pursuing a degree in marketing research. Texas Tech is a fairly large public university located in the city of Lubbock.More information about a degree in marketing research from Texas Tech University

2

Texas State University
San Marcos, TX

Master's Degree Highest Degree Type

71.4% Growth in Graduates

Any student who is interested in marketing research has to check out Texas State University. Located in the city of San Marcos, Texas State is a public university with a fairly large student population.More information about a degree in marketing research from Texas State University

Best Marketing Research Colleges by State

Explore the best marketing research schools for a specific state in the Southwest Region .

State	Colleges	Degrees Awarded
Texas	905	19

View All Rankings >

Rankings in Majors Related to Marketing Research

One of 4 majors within the Marketing area of study, Marketing Research has other similar majors worth exploring.

Majors Similar to Marketing Research

Related Major	Annual Graduates
Marketing/Marketing Management, General	6,515
International Marketing	70
Other Marketing	68
Digital Marketing	12

View All Marketing Research Related Majors >

Notes and References

• The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
• The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
• Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
• Credit for the banner image above goes to Nick Youngson.

More about our data sources and methodologies.