by our College Data Analytics TeamWe've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, average starting salaries, and more. In addition, we cover how Appalachian State ranks in comparison to other schools with marketing programs.
Go directly to any of the following sections:
The bachelor's program at Appalachian State was ranked #142 on College Factual's Best Schools for marketing list. It is also ranked #4 in North Carolina.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 130 |
| Best Marketing Schools | 142 |
During the 2021-2022 academic year, Appalachian State University handed out 190 bachelor's degrees in marketing. This is an increase of 14% over the previous year when 166 degrees were handed out.
The median salary of marketing students who receive their bachelor's degree at Appalachian State is $42,999. This is less than $44,742, which is the national median of all marketing majors in the nation who earn bachelor's degrees.
While getting their bachelor's degree at Appalachian State, marketing students borrow a median amount of $26,481 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $31,427.
The typical student loan payment of a bachelor's degree student from the marketing program at Appalachian State is $290 per month.
Out-of-state part-time undergraduates at Appalachian State paid an average of $885 per credit hour in 2022-2023. The average for in-state students was $177 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $4,242 | $21,238 |
| Fees | $3,299 | $3,299 |
| Books and Supplies | $800 | $800 |
| On Campus Room and Board | $12,258 | $12,258 |
| On Campus Other Expenses | $2,725 | $2,725 |
Learn more about Appalachian State tuition and fees.
For the most recent academic year available, 46% of marketing bachelor's degrees went to men and 54% went to women.
The majority of bachelor's degree recipients in this major at Appalachian State are white. In the most recent graduating class for which data is available, 83% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Appalachian State University with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 4 |
| Black or African American | 3 |
| Hispanic or Latino | 14 |
| White | 157 |
| Non-Resident Aliens | 4 |
| Other Races | 8 |
Online degrees for the Appalachian State marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the Appalachian State Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at Appalachian State University.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 309 |
| Accounting | 107 |
| Construction Management | 103 |
| Finance & Financial Management | 88 |
| Management Information Systems | 88 |
More about our data sources and methodologies.