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The bachelor's program at Appalachian State was ranked #347 on College Factual's Best Schools for business, management & marketing list. It is also ranked #9 in North Carolina.
During the 2021-2022 academic year, Appalachian State University handed out 876 bachelor's degrees in business, management & marketing. This is a decrease of 8% over the previous year when 952 degrees were handed out.
In 2022, 83 students received their master’s degree in business, management & marketing from Appalachian State. This makes it the #500 most popular school for business, management & marketing master’s degree candidates in the country.
During the 2022-2023 academic year, part-time undergraduate students at Appalachian State paid an average of $885 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $177 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $4,242 | $21,238 | 
| Fees | $3,299 | $3,299 | 
| Books and Supplies | $800 | $800 | 
| On Campus Room and Board | $12,258 | $12,258 | 
| On Campus Other Expenses | $2,725 | $2,725 | 
Learn more about Appalachian State tuition and fees.
Of the 876 students who graduated with a Bachelor’s in business, management & marketing from Appalachian State in 2022, 64% were men and 36% were women.
 
The majority of bachelor's degree recipients in this major at Appalachian State are white. In the most recent graduating class for which data is available, 84% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Appalachian State University with a bachelor's in business, management & marketing.
 
| Ethnic Background | Number of Students | 
|---|---|
| Asian | 10 | 
| Black or African American | 26 | 
| Hispanic or Latino | 56 | 
| White | 732 | 
| Non-Resident Aliens | 8 | 
| Other Races | 44 | 
Looking for online learning options? Good news, you can take online classes in the business, management & marketing bachelor’s degree program at Appalachian State. To see if the school offers distance learning options in other areas, visit the Appalachian State Online Learning page.
During the 2021-2022 academic year, 93 students graduated with a master's degree in business, management & marketing from Appalachian State. About 59% were men and 41% were women.
 
The majority of master's degree recipients in this major at Appalachian State are white. In the most recent graduating class for which data is available, 87% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Appalachian State University with a master's in business, management & marketing.
 
| Ethnic Background | Number of Students | 
|---|---|
| Asian | 3 | 
| Black or African American | 3 | 
| Hispanic or Latino | 6 | 
| White | 81 | 
| Non-Resident Aliens | 0 | 
| Other Races | 0 | 
Take a look at the following statistics related to the make-up of the business, management & marketing majors at Appalachian State University.
Business, Management & Marketing students may decide to major in one of the following focus areas. Individual majors may not be available for all degree levels.
| Major | Annual Graduates | 
|---|---|
| Business Administration & Management | 309 | 
| Marketing | 190 | 
| Accounting | 107 | 
| Construction Management | 103 | 
| Finance & Financial Management | 88 | 
| Management Information Systems | 88 | 
| Insurance | 40 | 
| Hospitality Management | 18 | 
| Management Sciences & Quantitative Methods | 17 | 
| International Business | 9 | 
More about our data sources and methodologies.