by our College Data Analytics TeamWe've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, average starting salaries, and more. In addition, we cover how GVSU ranks in comparison to other schools with marketing programs.
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The bachelor's program at GVSU was ranked #99 on College Factual's Best Schools for marketing list. It is also ranked #3 in Michigan.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 92 |
| Best Marketing Schools | 99 |
During the 2021-2022 academic year, Grand Valley State University handed out 325 bachelor's degrees in marketing. This is an increase of 8% over the previous year when 302 degrees were handed out.
Marketing majors who earn their bachelor's degree from GVSU go on to jobs where they make a median salary of $46,022 a year. This is great news for graduates of the program, since this figure is higher than the national average of $44,742 for all marketing bachelor's degree recipients.
While getting their bachelor's degree at GVSU, marketing students borrow a median amount of $27,527 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $31,427.
The typical student loan payment of a bachelor's degree student from the marketing program at GVSU is $249 per month.
In 2022-2023, the average part-time undergraduate tuition at GVSU was $888 per credit hour for out-of-state students. The average for in-state students was $629 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $14,978 | $21,154 |
| Books and Supplies | $780 | $780 |
| On Campus Room and Board | $11,142 | $11,142 |
| On Campus Other Expenses | $2,477 | $2,477 |
Learn more about GVSU tuition and fees.
The marketing program at GVSU awarded 325 bachelor's degrees in 2021-2022. About 51% of these degrees went to men with the other 49% going to women.
The majority of the students with this major are white. About 87% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from Grand Valley State University with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 6 |
| Black or African American | 8 |
| Hispanic or Latino | 13 |
| White | 283 |
| Non-Resident Aliens | 3 |
| Other Races | 12 |
GVSU does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the GVSU Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at Grand Valley State University.
| Related Major | Annual Graduates |
|---|---|
| Finance & Financial Management | 260 |
| Accounting | 235 |
| General Business/Commerce | 142 |
| Management Sciences & Quantitative Methods | 140 |
| Business Administration & Management | 135 |
More about our data sources and methodologies.