by our College Data Analytics TeamWe've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, average starting salaries, and more. In addition, we cover how SCU ranks in comparison to other schools with marketing programs.
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SCU is in the top 10% of the country for marketing. More specifically it was ranked #36 out of 616 schools by College Factual. It is also ranked #2 in California.
| Ranking Type | Rank |
|---|---|
| Best Marketing Master’s Degree Schools | 10 |
| Best Marketing Graduate Degree Schools | 13 |
| Best Marketing Schools | 36 |
| Best Marketing Bachelor’s Degree Schools | 38 |
During the 2021-2022 academic year, Santa Clara University handed out 79 bachelor's degrees in marketing. This is a decrease of 12% over the previous year when 90 degrees were handed out.
In 2022, 29 students received their master’s degree in marketing from SCU. This makes it the #31 most popular school for marketing master’s degree candidates in the country.
Marketing majors who earn their bachelor's degree from SCU go on to jobs where they make a median salary of $58,493 a year. This is higher than $44,742, which is the national median for all marketing bachelor's degree recipients.
During the 2022-2023 academic year, part-time undergraduate students at SCU paid an average of $1,627 per credit hour. No discount was available for in-state students. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $58,587 | $58,587 |
| Fees | $654 | $654 |
| Books and Supplies | $939 | $939 |
| On Campus Room and Board | $18,984 | $18,984 |
| On Campus Other Expenses | $3,978 | $3,978 |
Learn more about SCU tuition and fees.
Of the 79 students who graduated with a Bachelor’s in marketing from SCU in 2022, 25% were men and 75% were women.
The majority of the students with this major are white. About 51% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from Santa Clara University with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 13 |
| Black or African American | 0 |
| Hispanic or Latino | 10 |
| White | 40 |
| Non-Resident Aliens | 4 |
| Other Races | 12 |
Online degrees for the SCU marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the SCU Online Learning page.
The marketing program at SCU awarded 57 master's degrees in 2021-2022. About 26% of these degrees went to men with the other 74% going to women.
The following table and chart show the ethnic background for students who recently graduated from Santa Clara University with a master's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 11 |
| Black or African American | 4 |
| Hispanic or Latino | 11 |
| White | 15 |
| Non-Resident Aliens | 11 |
| Other Races | 5 |
Take a look at the following statistics related to the make-up of the marketing majors at Santa Clara University.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 228 |
| Finance & Financial Management | 160 |
| Accounting | 104 |
| Management Sciences & Quantitative Methods | 86 |
| Human Resource Management | 38 |
More about our data sources and methodologies.