by our College Data Analytics TeamHere, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. We've also included details on how TCU ranks compared to other colleges offering a major in marketing.
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TCU is in the top 10% of the country for marketing. More specifically it was ranked #57 out of 616 schools by College Factual. It is also ranked #5 in Texas.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 53 |
| Best Marketing Schools | 57 |
During the 2021-2022 academic year, Texas Christian University handed out 137 bachelor's degrees in marketing. This is an increase of 14% over the previous year when 120 degrees were handed out.
The median salary of marketing students who receive their bachelor's degree at TCU is $68,497. This is great news for graduates of the program, since this figure is higher than the national average of $44,742 for all marketing bachelor's degree recipients.
While getting their bachelor's degree at TCU, marketing students borrow a median amount of $87,018 in student loans. This is higher than the the typical median of $31,427 for all marketing majors across the country.
In 2022-2023, the average part-time undergraduate tuition at TCU was $2,420 per credit hour for both in-state and out-of-state students. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $57,130 | $57,130 |
| Fees | $90 | $90 |
| Books and Supplies | $800 | $800 |
| On Campus Room and Board | $14,800 | $14,800 |
| On Campus Other Expenses | $4,240 | $4,240 |
Learn more about TCU tuition and fees.
Of the 137 marketing students who graduated with a bachelor's degree in 2021-2022 from TCU, about 36% were men and 64% were women.
The majority of the students with this major are white. About 80% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from Texas Christian University with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 2 |
| Black or African American | 2 |
| Hispanic or Latino | 11 |
| White | 109 |
| Non-Resident Aliens | 9 |
| Other Races | 4 |
TCU does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the TCU Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at Texas Christian University.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 229 |
| Finance & Financial Management | 212 |
| Accounting | 168 |
| Real Estate | 78 |
| Entrepreneurial Studies | 50 |
More about our data sources and methodologies.