by our College Data Analytics TeamHere, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. We've also included details on how Texas Tech ranks compared to other colleges offering a major in marketing.
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Texas Tech is in the top 10% of the country for marketing. More specifically it was ranked #34 out of 616 schools by College Factual. It is also ranked #2 in Texas.
| Ranking Type | Rank |
|---|---|
| Best Marketing Master’s Degree Schools | 15 |
| Best Marketing Graduate Degree Schools | 22 |
| Best Marketing Bachelor’s Degree Schools | 30 |
| Best Marketing Schools | 34 |
During the 2021-2022 academic year, Texas Tech University handed out 339 bachelor's degrees in marketing. This is an increase of 20% over the previous year when 283 degrees were handed out.
In 2022, 7 students received their master’s degree in marketing from Texas Tech. This makes it the #77 most popular school for marketing master’s degree candidates in the country.
The median salary of marketing students who receive their bachelor's degree at Texas Tech is $49,773. This is higher than $44,742, which is the national median for all marketing bachelor's degree recipients.
While getting their bachelor's degree at Texas Tech, marketing students borrow a median amount of $36,203 in student loans. This is higher than the the typical median of $31,427 for all marketing majors across the country.
The typical student loan payment of a bachelor's degree student from the marketing program at Texas Tech is $373 per month.
In 2022-2023, the average part-time undergraduate tuition at Texas Tech was $718 per credit hour for out-of-state students. The average for in-state students was $298 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,935 | $21,534 |
| Fees | $2,917 | $2,917 |
| Books and Supplies | $1,200 | $1,200 |
| On Campus Room and Board | $10,460 | $10,460 |
| On Campus Other Expenses | $4,510 | $4,510 |
Learn more about Texas Tech tuition and fees.
The marketing program at Texas Tech awarded 339 bachelor's degrees in 2021-2022. About 52% of these degrees went to men with the other 48% going to women.
The majority of bachelor's degree recipients in this major at Texas Tech are white. In the most recent graduating class for which data is available, 66% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Texas Tech University with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 8 |
| Black or African American | 9 |
| Hispanic or Latino | 86 |
| White | 223 |
| Non-Resident Aliens | 4 |
| Other Races | 9 |
Online degrees for the Texas Tech marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the Texas Tech Online Learning page.
For the most recent academic year available, 35% of marketing master's degrees went to men and 65% went to women.
The majority of master's degree recipients in this major at Texas Tech are white. In the most recent graduating class for which data is available, 58% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Texas Tech University with a master's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 4 |
| Hispanic or Latino | 5 |
| White | 18 |
| Non-Resident Aliens | 1 |
| Other Races | 2 |
Take a look at the following statistics related to the make-up of the marketing majors at Texas Tech University.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 500 |
| Finance & Financial Management | 367 |
| Accounting | 351 |
| General Business/Commerce | 340 |
| Management Sciences & Quantitative Methods | 64 |
More about our data sources and methodologies.