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Business, Management & Marketing at Texas Tech University

1,381 Bachelor's Degrees
403 Master's Degrees
17 Doctor's Degrees
We've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, and more. Also, learn how Texas Tech ranks among other schools offering degrees in business, management & marketing.

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Business, Management & Marketing Degrees Available at Texas Tech

Texas Tech Business, Management & Marketing Rankings

In College Factual's most recent rankings for the best schools for business, management & marketing majors, Texas Tech came in at #69. This puts it in the top 5% of the country in this field of study. It is also ranked #3 in Texas.

Ranking Type Rank
Best Business, Management & Marketing Graduate Certificate Schools 35
Best Business, Management & Marketing Bachelor’s Degree Schools 58
Best Business, Management & Marketing Schools 69
Best Business, Management & Marketing Master’s Degree Schools 77
Best Business, Management & Marketing Graduate Degree Schools 80

Popularity of Business, Management & Marketing at Texas Tech

During the 2021-2022 academic year, Texas Tech University handed out 1381 bachelor's degrees in business, management & marketing. This is an increase of 12% over the previous year when 1,232 degrees were handed out.

In 2022, 403 students received their master’s degree in business, management & marketing from Texas Tech. This makes it the #122 most popular school for business, management & marketing master’s degree candidates in the country.

In addition, 17 students received their doctoral degrees in business, management & marketing in 2022, making the school the #46 most popular school in the United States for this category of students.

How Much Does a Bachelor’s in Business, Management & Marketing from Texas Tech Cost?

$11,852 Average Tuition and Fees (In-State)
$26,668 Average Student Debt

Texas Tech Undergraduate Tuition and Fees

During the 2022-2023 academic year, part-time undergraduate students at Texas Tech paid an average of $718 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $298 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.

In State Out of State
Tuition $8,935 $21,534
Fees $2,917 $2,917
Books and Supplies $1,200 $1,200
On Campus Room and Board $10,460 $10,460
On Campus Other Expenses $4,510 $4,510

Learn more about Texas Tech tuition and fees.

Texas Tech Business, Management & Marketing Bachelor’s Program Diversity

The business, management & marketing program at Texas Tech awarded 1,381 bachelor's degrees in 2021-2022. About 62% of these degrees went to men with the other 38% going to women.

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The majority of the students with this major are white. About 63% of 2022 graduates were in this category.

The following table and chart show the ethnic background for students who recently graduated from Texas Tech University with a bachelor's in business, management & marketing.

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Ethnic Background Number of Students
Asian 36
Black or African American 45
Hispanic or Latino 360
White 868
Non-Resident Aliens 19
Other Races 53

Does Texas Tech Offer an Online Bachelor’s in Business, Management & Marketing?

If you’re one of the many students who want the flexibility of distance learning courses, you’ll be happy to hear that Texas Tech offers online option in its business, management & marketing bachelor’s degree program. To see if the school offers distance learning options in other areas, visit the Texas Tech Online Learning page.

Texas Tech Business, Management & Marketing Master’s Program Diversity

For the most recent academic year available, 58% of business, management & marketing master's degrees went to men and 42% went to women.

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The majority of master's degree recipients in this major at Texas Tech are white. In the most recent graduating class for which data is available, 59% of students fell into this category.

The following table and chart show the ethnic background for students who recently graduated from Texas Tech University with a master's in business, management & marketing.

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Ethnic Background Number of Students
Asian 42
Black or African American 25
Hispanic or Latino 102
White 289
Non-Resident Aliens 10
Other Races 23

Texas Tech Business, Management & Marketing Students

Take a look at the following statistics related to the make-up of the business, management & marketing majors at Texas Tech University.

Business, Management & Marketing Majors

Business, Management & Marketing students may decide to major in one of the following focus areas. Individual majors may not be available for all degree levels.

Major Annual Graduates
Business Administration & Management 500
Marketing 404
Finance & Financial Management 367
Accounting 351
General Business/Commerce 340
Management Sciences & Quantitative Methods 64
Hospitality Management 62
General Sales & Marketing 24
Real Estate 14

References

More about our data sources and methodologies.

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