by our College Data Analytics TeamHere, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. We've also included details on how UAB ranks compared to other colleges offering a major in marketing.
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The bachelor's program at UAB was ranked #164 on College Factual's Best Schools for marketing list. It is also ranked #3 in Alabama.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 150 |
| Best Marketing Schools | 164 |
During the 2021-2022 academic year, University of Alabama at Birmingham handed out 86 bachelor's degrees in marketing. This is a decrease of 13% over the previous year when 99 degrees were handed out.
The median salary of marketing students who receive their bachelor's degree at UAB is $39,348. This is less than $44,742, which is the national median of all marketing majors in the nation who earn bachelor's degrees.
While getting their bachelor's degree at UAB, marketing students borrow a median amount of $43,236 in student loans. This is higher than the the typical median of $31,427 for all marketing majors across the country.
Out-of-state part-time undergraduates at UAB paid an average of $911 per credit hour in 2022-2023. The average for in-state students was $368 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,832 | $21,864 |
| Books and Supplies | $1,200 | $1,200 |
| On Campus Room and Board | $13,590 | $13,590 |
| On Campus Other Expenses | $5,757 | $5,757 |
Learn more about UAB tuition and fees.
For the most recent academic year available, 45% of marketing bachelor's degrees went to men and 55% went to women.
The majority of bachelor's degree recipients in this major at UAB are white. In the most recent graduating class for which data is available, 59% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Alabama at Birmingham with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 3 |
| Black or African American | 20 |
| Hispanic or Latino | 6 |
| White | 51 |
| Non-Resident Aliens | 1 |
| Other Races | 5 |
Online degrees for the UAB marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UAB Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at University of Alabama at Birmingham.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 415 |
| Accounting | 215 |
| Management Information Systems | 140 |
| Finance & Financial Management | 51 |
| Human Resource Management | 27 |
More about our data sources and methodologies.