by our College Data Analytics TeamHere, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. We've also included details on how UCM ranks compared to other colleges offering a major in marketing.
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The bachelor's program at UCM was ranked #345 on College Factual's Best Schools for marketing list. It is also ranked #7 in Missouri.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 299 |
| Best Marketing Schools | 345 |
During the 2021-2022 academic year, University of Central Missouri handed out 52 bachelor's degrees in marketing. This is an increase of 37% over the previous year when 38 degrees were handed out.
Marketing majors who earn their bachelor's degree from UCM go on to jobs where they make a median salary of $43,320 a year. This is less than $44,742, which is the national median of all marketing majors in the nation who earn bachelor's degrees.
While getting their bachelor's degree at UCM, marketing students borrow a median amount of $11,865 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $31,427.
During the 2022-2023 academic year, part-time undergraduate students at UCM paid an average of $555 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $278 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,325 | $16,650 |
| Fees | $1,410 | $1,410 |
| Books and Supplies | $1,250 | $1,250 |
| On Campus Room and Board | $10,206 | $10,206 |
| On Campus Other Expenses | $2,608 | $2,608 |
Learn more about UCM tuition and fees.
Of the 52 students who graduated with a Bachelor’s in marketing from UCM in 2022, 42% were men and 58% were women.
The majority of bachelor's degree recipients in this major at UCM are white. In the most recent graduating class for which data is available, 85% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Central Missouri with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 5 |
| Hispanic or Latino | 3 |
| White | 44 |
| Non-Resident Aliens | 0 |
| Other Races | 0 |
Online degrees for the UCM marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UCM Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at University of Central Missouri.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 67 |
| Accounting | 41 |
| Specialized Sales, Merchandising & Marketing | 29 |
| Construction Management | 27 |
| Finance & Financial Management | 16 |