by our College Data Analytics TeamWe've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, average starting salaries, and more. Also, learn how UC ranks among other schools offering degrees in marketing.
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UC is in the top 10% of the country for marketing. More specifically it was ranked #59 out of 778 schools by College Factual. It is also ranked #4 in Ohio.
During the 2020-2021 academic year, University of Cincinnati - Main Campus handed out 442 bachelor's degrees in marketing. This is an increase of 2% over the previous year when 434 degrees were handed out.
In 2021, 36 students received their master’s degree in marketing from UC. This makes it the #25 most popular school for marketing master’s degree candidates in the country.
The median salary of marketing students who receive their bachelor's degree at UC is $43,198. This is great news for graduates of the program, since this figure is higher than the national average of $41,682 for all marketing bachelor's degree recipients.
Marketing majors graduating with a master's degree from UC make a median salary of $47,012 a year. This is less than what their typical peers from other schools make. Their median salary is $52,533.
While getting their bachelor's degree at UC, marketing students borrow a median amount of $23,000 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $25,000.
The typical student loan payment of a bachelor's degree student from the marketing program at UC is $265 per month.
Take a look at the following statistics related to the make-up of the marketing majors at University of Cincinnati - Main Campus.
The marketing program at UC awarded 442 bachelor's degrees in 2020-2021. About 47% of these degrees went to men with the other 53% going to women.
The majority of the students with this major are white. About 84% of 2021 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from University of Cincinnati - Main Campus with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 16 |
| Black or African American | 16 |
| Hispanic or Latino | 11 |
| White | 373 |
| Non-Resident Aliens | 11 |
| Other Races | 15 |
For the most recent academic year available, 36% of marketing master's degrees went to men and 64% went to women.
The majority of the students with this major are white. About 67% of 2021 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from University of Cincinnati - Main Campus with a master's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 4 |
| Hispanic or Latino | 2 |
| White | 24 |
| Non-Resident Aliens | 5 |
| Other Races | 1 |
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 488 |
| Management Sciences & Quantitative Methods | 289 |
| Finance & Financial Management | 281 |
| Accounting | 224 |
| Human Resource Management | 117 |
More about our data sources and methodologies.
