by our College Data Analytics TeamWe've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, average starting salaries, and more. Also, learn how UC ranks among other schools offering degrees in marketing.
Jump to any of the following sections:
UC is in the top 10% of the country for marketing. More specifically it was ranked #46 out of 616 schools by College Factual. It is also ranked #3 in Ohio.
During the 2021-2022 academic year, University of Cincinnati - Main Campus handed out 436 bachelor's degrees in marketing. This is a decrease of 1% over the previous year when 442 degrees were handed out.
In 2022, 36 students received their master’s degree in marketing from UC. This makes it the #25 most popular school for marketing master’s degree candidates in the country.
Marketing majors who earn their bachelor's degree from UC go on to jobs where they make a median salary of $50,636 a year. This is great news for graduates of the program, since this figure is higher than the national average of $44,742 for all marketing bachelor's degree recipients.
While getting their bachelor's degree at UC, marketing students borrow a median amount of $32,266 in student loans. This is higher than the the typical median of $31,427 for all marketing majors across the country.
The typical student loan payment of a bachelor's degree student from the marketing program at UC is $265 per month.
During the 2022-2023 academic year, part-time undergraduate students at UC paid an average of $1,107 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $468 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $11,228 | $26,562 |
| Fees | $1,678 | $1,678 |
| Books and Supplies | $1,300 | $1,300 |
| On Campus Room and Board | $13,048 | $13,048 |
| On Campus Other Expenses | $5,424 | $5,424 |
Learn more about UC tuition and fees.
In the 2021-2022 academic year, 436 students earned a bachelor's degree in marketing from UC. About 53% of these graduates were women and the other 47% were men.
The majority of bachelor's degree recipients in this major at UC are white. In the most recent graduating class for which data is available, 84% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Cincinnati - Main Campus with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 10 |
| Black or African American | 21 |
| Hispanic or Latino | 12 |
| White | 367 |
| Non-Resident Aliens | 12 |
| Other Races | 14 |
Online degrees for the UC marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UC Online Learning page.
Marketing majors graduating with a master's degree from UC make a median salary of $66,444 a year. This is a better than average outcome since the median salary for all marketing graduates with a master's is $61,017.
For the most recent academic year available, 39% of marketing master's degrees went to men and 61% went to women.
The majority of the students with this major are white. About 76% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from University of Cincinnati - Main Campus with a master's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 2 |
| Black or African American | 1 |
| Hispanic or Latino | 1 |
| White | 25 |
| Non-Resident Aliens | 2 |
| Other Races | 2 |
Take a look at the following statistics related to the make-up of the marketing majors at University of Cincinnati - Main Campus.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 482 |
| Management Sciences & Quantitative Methods | 305 |
| Finance & Financial Management | 292 |
| Accounting | 190 |
| Human Resource Management | 111 |
More about our data sources and methodologies.