by our College Data Analytics TeamWe've gathered data and other essential information about the program, such as the average salary of graduates, ethnicity of students, how many students graduated in recent times, and more. In addition, we cover how UPenn ranks in comparison to other schools with marketing programs.
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Ranked at #2 in College Factual's most recent rankings, UPenn is in the top 1% of the country for marketing students pursuing a bachelor's degree. It is also ranked #1 in Pennsylvania.
During the 2020-2021 academic year, University of Pennsylvania handed out 72 bachelor's degrees in marketing. This is a decrease of 21% over the previous year when 91 degrees were handed out.
In 2021, 68 students received their master’s degree in marketing from UPenn. This makes it the #13 most popular school for marketing master’s degree candidates in the country.
In addition, 4 students received their doctoral degrees in marketing in 2021, making the school the #2 most popular school in the United States for this category of students.
Marketing majors who earn their bachelor's degree from UPenn go on to jobs where they make a median salary of $69,836 a year. This is great news for graduates of the program, since this figure is higher than the national average of $41,682 for all marketing bachelor's degree recipients.
Marketing majors graduating with a master's degree from UPenn make a median salary of $155,920 a year. This is a better than average outcome since the median salary for all marketing graduates with a master's is $52,533.
While getting their bachelor's degree at UPenn, marketing students borrow a median amount of $17,412 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $25,000.
Take a look at the following statistics related to the make-up of the marketing majors at University of Pennsylvania.
Of the 72 marketing students who graduated with a bachelor's degree in 2020-2021 from UPenn, about 31% were men and 69% were women.
The following table and chart show the ethnic background for students who recently graduated from University of Pennsylvania with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 21 |
| Black or African American | 4 |
| Hispanic or Latino | 10 |
| White | 23 |
| Non-Resident Aliens | 7 |
| Other Races | 7 |
Of the 68 students who graduated with a Master’s in marketing from UPenn in 2021, 37% were men and 63% were women.
The following table and chart show the ethnic background for students who recently graduated from University of Pennsylvania with a master's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 12 |
| Black or African American | 9 |
| Hispanic or Latino | 3 |
| White | 24 |
| Non-Resident Aliens | 11 |
| Other Races | 9 |
| Related Major | Annual Graduates |
|---|---|
| Finance & Financial Management | 658 |
| Business Administration & Management | 619 |
| Management Sciences & Quantitative Methods | 576 |
| Entrepreneurial Studies | 204 |
| Real Estate | 82 |
More about our data sources and methodologies.
