by our College Data Analytics TeamWe've gathered data and other essential information about the program, such as the average salary of graduates, ethnicity of students, how many students graduated in recent times, and more. In addition, we cover how UPenn ranks in comparison to other schools with marketing programs.
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The bachelor's program at UPenn was ranked #1 on College Factual's Best Schools for marketing list. It is also ranked #1 in Pennsylvania.
| Ranking Type | Rank |
|---|---|
| Best Marketing Schools | 1 |
| Best Marketing Bachelor’s Degree Schools | 1 |
| Best Marketing Graduate Degree Schools | 1 |
| Best Marketing Master’s Degree Schools | 1 |
During the 2021-2022 academic year, University of Pennsylvania handed out 61 bachelor's degrees in marketing. This is a decrease of 15% over the previous year when 72 degrees were handed out.
In 2022, 68 students received their master’s degree in marketing from UPenn. This makes it the #13 most popular school for marketing master’s degree candidates in the country.
In addition, 4 students received their doctoral degrees in marketing in 2022, making the school the #2 most popular school in the United States for this category of students.
Marketing majors who earn their bachelor's degree from UPenn go on to jobs where they make a median salary of $82,553 a year. This is great news for graduates of the program, since this figure is higher than the national average of $44,742 for all marketing bachelor's degree recipients.
In 2022-2023, the average part-time undergraduate tuition at UPenn was $1,871 per credit hour for both in-state and out-of-state students. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $58,620 | $58,620 |
| Fees | $7,484 | $7,484 |
| Books and Supplies | $1,358 | $1,358 |
| On Campus Room and Board | $18,496 | $18,496 |
| On Campus Other Expenses | $3,070 | $3,070 |
Learn more about UPenn tuition and fees.
For the most recent academic year available, 31% of marketing bachelor's degrees went to men and 69% went to women.
The following table and chart show the ethnic background for students who recently graduated from University of Pennsylvania with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 17 |
| Black or African American | 14 |
| Hispanic or Latino | 9 |
| White | 15 |
| Non-Resident Aliens | 3 |
| Other Races | 3 |
UPenn does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UPenn Online Learning page.
Marketing majors graduating with a master's degree from UPenn make a median salary of $183,993 a year. This is a better than average outcome since the median salary for all marketing graduates with a master's is $61,017.
For the most recent academic year available, 44% of marketing master's degrees went to men and 56% went to women.
The following table and chart show the ethnic background for students who recently graduated from University of Pennsylvania with a master's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 25 |
| Black or African American | 8 |
| Hispanic or Latino | 3 |
| White | 10 |
| Non-Resident Aliens | 7 |
| Other Races | 8 |
Take a look at the following statistics related to the make-up of the marketing majors at University of Pennsylvania.
| Related Major | Annual Graduates |
|---|---|
| Finance & Financial Management | 657 |
| Business Administration & Management | 481 |
| Management Sciences & Quantitative Methods | 459 |
| Entrepreneurial Studies | 247 |
| Real Estate | 72 |
More about our data sources and methodologies.