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Business, Management & Marketing at University of Wisconsin - Madison

1,669 Bachelor's Degrees
342 Master's Degrees
14 Doctor's Degrees
We've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, and more. In addition, we cover how UW - Madison ranks in comparison to other schools with business, management & marketing programs.

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Business, Management & Marketing Degrees Available at UW - Madison

UW - Madison Business, Management & Marketing Rankings

In College Factual's most recent rankings for the best schools for business, management & marketing majors, UW - Madison came in at #26. This puts it in the top 5% of the country in this field of study. It is also ranked #1 in Wisconsin.

Ranking Type Rank
Best Business, Management & Marketing Doctor’s Degree Schools 10
Best Business, Management & Marketing Bachelor’s Degree Schools 22
Best Business, Management & Marketing Schools 26
Best Business, Management & Marketing Graduate Degree Schools 36
Best Business, Management & Marketing Master’s Degree Schools 38

Popularity of Business, Management & Marketing at UW - Madison

During the 2021-2022 academic year, University of Wisconsin - Madison handed out 1669 bachelor's degrees in business, management & marketing. This is an increase of 3% over the previous year when 1,628 degrees were handed out.

In 2022, 342 students received their master’s degree in business, management & marketing from UW - Madison. This makes it the #158 most popular school for business, management & marketing master’s degree candidates in the country.

In addition, 14 students received their doctoral degrees in business, management & marketing in 2022, making the school the #56 most popular school in the United States for this category of students.

How Much Does a Bachelor’s in Business, Management & Marketing from UW - Madison Cost?

$11,205 Average Tuition and Fees (In-State)
$31,119 Average Student Debt

UW - Madison Undergraduate Tuition and Fees

In 2022-2023, the average part-time undergraduate tuition at UW - Madison was $1,627 per credit hour for out-of-state students. The average for in-state students was $402 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.

In State Out of State
Tuition $9,644 $39,042
Fees $1,561 $1,561
Books and Supplies $1,100 $1,100
On Campus Room and Board $13,500 $13,500
On Campus Other Expenses $3,100 $3,100

Learn more about UW - Madison tuition and fees.

UW - Madison Business, Management & Marketing Bachelor’s Program Diversity

Of the 1,669 students who graduated with a Bachelor’s in business, management & marketing from UW - Madison in 2022, 56% were men and 44% were women.

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The majority of bachelor's degree recipients in this major at UW - Madison are white. In the most recent graduating class for which data is available, 78% of students fell into this category.

The following table and chart show the ethnic background for students who recently graduated from University of Wisconsin - Madison with a bachelor's in business, management & marketing.

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Ethnic Background Number of Students
Asian 95
Black or African American 14
Hispanic or Latino 89
White 1,299
Non-Resident Aliens 78
Other Races 94

Does UW - Madison Offer an Online Bachelor’s in Business, Management & Marketing?

If you’re one of the many students who want the flexibility of distance learning courses, you’ll be happy to hear that UW - Madison offers online option in its business, management & marketing bachelor’s degree program. To see if the school offers distance learning options in other areas, visit the UW - Madison Online Learning page.

UW - Madison Business, Management & Marketing Master’s Program Diversity

During the 2021-2022 academic year, 323 business, management & marketing majors earned their master's degree from UW - Madison. Of these graduates, 61% were men and 39% were women.

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The majority of the students with this major are white. About 64% of 2022 graduates were in this category.

The following table and chart show the ethnic background for students who recently graduated from University of Wisconsin - Madison with a master's in business, management & marketing.

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Ethnic Background Number of Students
Asian 22
Black or African American 6
Hispanic or Latino 16
White 206
Non-Resident Aliens 59
Other Races 14

UW - Madison Business, Management & Marketing Students

Take a look at the following statistics related to the make-up of the business, management & marketing majors at University of Wisconsin - Madison.

Business, Management & Marketing Majors

Business, Management & Marketing students may decide to major in one of the following focus areas. Individual majors may not be available for all degree levels.

Major Annual Graduates
Finance & Financial Management 491
Entrepreneurial Studies 338
Marketing 279
Business Administration & Management 234
General Business/Commerce 224
Real Estate 221
Accounting 208
Management Sciences & Quantitative Methods 184
Insurance 147
General Sales & Marketing 143
Management Information Systems 40
International Business 35
Other Business, Management & Marketing 4

References

More about our data sources and methodologies.

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