by our College Data Analytics TeamJump to any of the following sections:
The bachelor's program at WCU was ranked #698 on College Factual's Best Schools for business, management & marketing list. It is also ranked #18 in North Carolina.
During the 2021-2022 academic year, Western Carolina University handed out 603 bachelor's degrees in business, management & marketing. This is an increase of 9% over the previous year when 553 degrees were handed out.
In 2022, 140 students received their master’s degree in business, management & marketing from WCU. This makes it the #353 most popular school for business, management & marketing master’s degree candidates in the country.
In 2022-2023, the average part-time undergraduate tuition at WCU was $340 per credit hour for out-of-state students. The average for in-state students was $184 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $1,000 | $5,000 |
| Fees | $3,532 | $3,532 |
| Books and Supplies | $693 | $693 |
| On Campus Room and Board | $11,764 | $11,764 |
| On Campus Other Expenses | $3,330 | $3,330 |
Learn more about WCU tuition and fees.
The business, management & marketing program at WCU awarded 603 bachelor's degrees in 2021-2022. About 51% of these degrees went to men with the other 49% going to women.
The majority of the students with this major are white. About 76% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from Western Carolina University with a bachelor's in business, management & marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 8 |
| Black or African American | 32 |
| Hispanic or Latino | 53 |
| White | 461 |
| Non-Resident Aliens | 12 |
| Other Races | 37 |
If you’re one of the many students who want the flexibility of distance learning courses, you’ll be happy to hear that WCU offers online option in its business, management & marketing bachelor’s degree program. To see if the school offers distance learning options in other areas, visit the WCU Online Learning page.
The business, management & marketing program at WCU awarded 140 master's degrees in 2021-2022. About 44% of these degrees went to men with the other 56% going to women.
The majority of master's degree recipients in this major at WCU are white. In the most recent graduating class for which data is available, 76% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Western Carolina University with a master's in business, management & marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 5 |
| Black or African American | 12 |
| Hispanic or Latino | 9 |
| White | 107 |
| Non-Resident Aliens | 4 |
| Other Races | 3 |
Take a look at the following statistics related to the make-up of the business, management & marketing majors at Western Carolina University.
Business, Management & Marketing students may decide to major in one of the following focus areas. Individual majors may not be available for all degree levels.
| Major | Annual Graduates |
|---|---|
| Business Administration & Management | 397 |
| Marketing | 166 |
| Accounting | 57 |
| Finance & Financial Management | 54 |
| Human Resource Management | 42 |
| Management Information Systems | 39 |
| Hospitality Management | 34 |
| Entrepreneurial Studies | 10 |