by our College Data Analytics TeamWe've gathered data and other essential information about the program, such as the average salary of graduates, ethnicity of students, how many students graduated in recent times, and more. Also, learn how WCU ranks among other schools offering degrees in marketing.
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The bachelor's program at WCU was ranked #147 on College Factual's Best Schools for marketing list. It is also ranked #5 in North Carolina.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 135 |
| Best Marketing Schools | 147 |
During the 2021-2022 academic year, Western Carolina University handed out 149 bachelor's degrees in marketing. This is an increase of 25% over the previous year when 119 degrees were handed out.
In 2022, 24 students received their master’s degree in marketing from WCU. This makes it the #38 most popular school for marketing master’s degree candidates in the country.
The median salary of marketing students who receive their bachelor's degree at WCU is $33,197. Unfortunately, this is lower than the national average of $44,742 for all marketing students.
While getting their bachelor's degree at WCU, marketing students borrow a median amount of $23,759 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $31,427.
The typical student loan payment of a bachelor's degree student from the marketing program at WCU is $274 per month.
During the 2022-2023 academic year, part-time undergraduate students at WCU paid an average of $340 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $184 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $1,000 | $5,000 |
| Fees | $3,532 | $3,532 |
| Books and Supplies | $693 | $693 |
| On Campus Room and Board | $11,764 | $11,764 |
| On Campus Other Expenses | $3,330 | $3,330 |
Learn more about WCU tuition and fees.
In the 2021-2022 academic year, 149 students earned a bachelor's degree in marketing from WCU. About 44% of these graduates were women and the other 56% were men.
The majority of bachelor's degree recipients in this major at WCU are white. In the most recent graduating class for which data is available, 72% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Western Carolina University with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 10 |
| Hispanic or Latino | 20 |
| White | 107 |
| Non-Resident Aliens | 3 |
| Other Races | 8 |
Online degrees for the WCU marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the WCU Online Learning page.
Of the 17 students who earned a master's degree in Marketing from WCU in 2021-2022, 65% were men and 35% were women.
The majority of master's degree recipients in this major at WCU are white. In the most recent graduating class for which data is available, 76% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Western Carolina University with a master's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 2 |
| Hispanic or Latino | 1 |
| White | 13 |
| Non-Resident Aliens | 0 |
| Other Races | 0 |
Take a look at the following statistics related to the make-up of the marketing majors at Western Carolina University.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 397 |
| Accounting | 57 |
| Finance & Financial Management | 54 |
| Human Resource Management | 42 |
| Management Information Systems | 39 |