by our College Data Analytics TeamWe've gathered data and other essential information about the program, such as the average salary of graduates, ethnicity of students, how many students graduated in recent times, and more. We've also included details on how WKU ranks compared to other colleges offering a major in marketing.
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The bachelor's program at WKU was ranked #286 on College Factual's Best Schools for marketing list. It is also ranked #3 in Kentucky.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 251 |
| Best Marketing Schools | 286 |
During the 2021-2022 academic year, Western Kentucky University handed out 136 bachelor's degrees in marketing. This is an increase of 31% over the previous year when 104 degrees were handed out.
Marketing majors who earn their bachelor's degree from WKU go on to jobs where they make a median salary of $42,478 a year. This is less than $44,742, which is the national median of all marketing majors in the nation who earn bachelor's degrees.
While getting their bachelor's degree at WKU, marketing students borrow a median amount of $30,322 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $31,427.
The typical student loan payment of a bachelor's degree student from the marketing program at WKU is $383 per month.
During the 2022-2023 academic year, part-time undergraduate students at WKU paid an average of $1,125 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $477 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $11,436 | $27,000 |
| Books and Supplies | $1,000 | $1,000 |
| On Campus Room and Board | $12,043 | $12,043 |
| On Campus Other Expenses | $2,409 | $2,409 |
Learn more about WKU tuition and fees.
During the 2021-2022 academic year, 136 students graduated with a bachelor's degree in marketing from WKU. About 40% were men and 60% were women.
The majority of bachelor's degree recipients in this major at WKU are white. In the most recent graduating class for which data is available, 90% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Western Kentucky University with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 3 |
| Black or African American | 4 |
| Hispanic or Latino | 4 |
| White | 123 |
| Non-Resident Aliens | 1 |
| Other Races | 1 |
Online degrees for the WKU marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the WKU Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at Western Kentucky University.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 420 |
| Accounting | 92 |
| Finance & Financial Management | 87 |
| Construction Management | 31 |
| Hospitality Management | 29 |
More about our data sources and methodologies.