2025 Best Marketing Bachelor's Degree Schools in California
If you pursue a bachelor's degree in
marketing, you won't be alone. The field of study is the #11 most popular program in the country. This means there are lots of options to choose from when you decide to get your degree.
In 2025, College Factual analyzed 13 schools in order to identify the top ones for its Best Marketing Bachelor's Degree Schools in California ranking. Combined, these schools handed out 892 bachelor's degrees in marketing to qualified students.
What's on this page: * Our Methodology
Choosing a Great Marketing School for Your Bachelor's Degree
Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. To make it into this list, a school must excel in the following areas.
A Great Overall School
The overall quality of a bachelor's degree school is important to ensure a quality education, not just how well they do in a particular major. To account for this we include a college's overall Best Colleges ranking which itself looks at a combination of different factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.
Early-Career Earnings
One measure we use to determine the quality of a school is to look at the average salary of bachelor's graduates during the early years of their career. That is, everyone wants their bachelor's degree to be worth something, and salaries are one measure of determining that.
Other Factors We Consider
The metrics below are just some of the other metrics that we use to determine our rankings.
- Major Focus - How much a school focuses on marketing students vs. other majors.
- Major Demand - The number of marketing students who choose to seek a bachelor's degree at the school.
- Educational Resources - How many resources are allocated to students. These resources may include educational expenditures per student, number of students per instructor, and graduation rate among other things.
- Student Debt - How easy is it for marketing to pay back their student loans after receiving their bachelor's degree.
- Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their bachelor's degree.
One Size Does Not Fit All
Since picking the right college can be one of the most important decisions of your life, we've developed the Best Marketing Bachelor's Degree Schools in California ranking, along with many other major-related rankings, to help you make that decision.
In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat.
Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.
Best Schools for Bachelor’s Students to Study Marketing in California
Below you'll see a list of the best colleges and universities for pursuing a bachelor's degree in marketing.
10 Top California Schools for a Bachelor's in Marketing
Santa Clara University is one of the finest schools in the United States for getting a bachelor's degree in marketing. SCU is a medium-sized private not-for-profit university located in the midsize city of Santa Clara.
Bachelor's recipients from the marketing program at Santa Clara University get $11,164 more than the average college grad in this field when they enter the workforce.
More information about a bachelor’s in marketing from Santa Clara University
Loyola Marymount University is one of the best schools in the United States for getting a bachelor's degree in marketing. Located in the large city of Los Angeles, Loyola Marymount is a private not-for-profit university with a large student population.
Soon after graduating, marketing bachelor's recipients typically make an average of $48,281 in their early careers.
More information about a bachelor’s in marketing from Loyola Marymount University
It's difficult to beat University of San Diego if you want to pursue a bachelor's degree in marketing. Located in the city of San Diego, USD is a private not-for-profit university with a moderately-sized student population.
Those marketing students who get their bachelor's degree from University of San Diego receive $8,984 more than the typical marketing graduate.
More information about a bachelor’s in marketing from University of San Diego
Any student pursuing a degree in a bachelor's degree in marketing has to take a look at University of San Francisco. Located in the city of San Francisco, USFCA is a private not-for-profit university with a moderately-sized student population.
Bachelor's students who receive their degree from the marketing program earn around $44,891 for their early career.
More information about a bachelor’s in marketing from University of San Francisco
CSUN is a fairly large public university located in the city of Northridge.
Bachelor's graduates who receive their degree from the marketing program earn an average of $37,016 for their early career.
More information about a bachelor’s in marketing from California State University - Northridge
