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2025 Best Marketing Bachelor's Degree Schools in Michigan

20 Colleges in Michigan
1,699 Bachelor's Degrees
$45,776 Avg Early-Career Salary
Ranked #11 in popularity, marketing is one of the most sought-after bachelor's degree programs in the nation. This makes choosing the right school a hard decision.

College Factual looked at 20 colleges and universities when compiling its 2025 Best Marketing Bachelor's Degree Schools in Michigan ranking. When you put them all together, these colleges and universities awarded 1,699 bachelor's degrees in marketing during the 2022-2023 academic year.

Jump to one of the following sections: * Our Methodology

Choosing a Great Marketing School for Your Bachelor's Degree

Best Marketing Bachelor's Degree Schools in Michigan The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. When choosing a school we recommend considering some of the following factors:

Quality Overall Is Important

A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.

Average Earnings

To determine the overall quality of a graduate school, one factor we look at is the average early-career salary of those receiving their bachelor's degree from the school. This is because one of the main reasons people pursue their bachelor's degree is to enable themselves to find better-paying positions.

Other Factors We Consider

In addition to the above, you should consider some of the following factors:

Our complete ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing students working on their bachelor's degree.

More Ways to Rank Marketing Schools

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The marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we've developed a number of major-specific rankings, including this list of the Best Marketing Bachelor's Degree Schools in Michigan.

In addition to College Factual's rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you. When you have some time, check it out - you may want to bookmark the link so you don't forget it.

Best Schools for Bachelor’s Students to Study Marketing in Michigan

Explore the top ranked colleges and universities for marketing students seeking a a bachelor's degree.

10 Top Michigan Schools for a Bachelor's in Marketing

1
Michigan State crest
Michigan State University
East Lansing, MI
255 Annual Graduates
$57,275 Median Starting Salary
$48,061 Median Student Debt

Any student who is interested in a bachelor's degree in marketing has to look into Michigan State University. Located in the city of East Lansing, Michigan State is a public university with a fairly large student population.

Bachelor's recipients from the marketing program at Michigan State University make $11,499 above the average graduate in this field when they enter the workforce.

More information about a bachelor’s in marketing from Michigan State University

2
227 Annual Graduates
$53,081 Median Starting Salary
$23,301 Median Student Debt

Western Michigan University is a good option for students interested in a bachelor's degree in marketing. Located in the small city of Kalamazoo, WMU is a public university with a fairly large student population.

Marketing bachelor's degree recipients from Western Michigan University earn a boost of about $7,305 over the typical earnings of marketing graduates.

More information about a bachelor’s in marketing from Western Michigan University

3
269 Annual Graduates
$46,022 Median Starting Salary
$20,911 Median Student Debt

Grand Valley State University is one of the best schools in the United States for getting a bachelor's degree in marketing. Located in the town of Allendale, GVSU is a public university with a fairly large student population.

Students who graduate with their bachelor's from the marketing program state that they receive average early career wages of $46,022.

More information about a bachelor’s in marketing from Grand Valley State University

4
Oakland crest
Oakland University
Rochester Hills, MI
116 Annual Graduates
$50,087 Median Starting Salary
$16,800 Median Student Debt

Oakland University is one of the best schools in the United States for getting a bachelor's degree in marketing. Oakland is a large public university located in the large suburb of Rochester Hills.

Those marketing students who get their bachelor's degree from Oakland University earn $4,311 more than the typical marketing grad.

More information about a bachelor’s in marketing from Oakland University

5
Central Michigan crest
Central Michigan University
Mount Pleasant, MI
80 Annual Graduates
$55,296 Median Starting Salary
$26,738 Median Student Debt

Central Michigan is a large public university located in the distant town of Mount Pleasant.

Bachelor's recipients from the marketing major at Central Michigan University get $9,520 above the standard graduate with the same degree shortly after graduation.

More information about a bachelor’s in marketing from Central Michigan University

6
57 Annual Graduates
$40,297 Median Starting Salary
$29,634 Median Student Debt

Northwood is a small private not-for-profit university located in the city of Midland.

Students who graduate with their bachelor's from the marketing program report average early career earnings of $40,297.

More information about a bachelor’s in marketing from Northwood University

7

UM Dearborn is a medium-sized public university located in the midsize city of Dearborn.

Students who graduate with their bachelor's from the marketing program state that they receive average early career earnings of $46,664.

More information about a bachelor’s in marketing from University of Michigan - Dearborn

8
90 Annual Graduates
$44,812 Median Starting Salary
$13,528 Median Student Debt

Eastern Michigan is a large public university located in the suburb of Ypsilanti.

Students who graduate with their bachelor's from the marketing program report average early career income of $44,812.

More information about a bachelor’s in marketing from Eastern Michigan University

9
Ferris crest
Ferris State University
Big Rapids, MI

Located in the town of Big Rapids, Ferris is a public university with a moderately-sized student population.

Bachelor's graduates who receive their degree from the marketing program make around $39,668 in the first couple years of their career.

More information about a bachelor’s in marketing from Ferris State University

10
Calvin crest
Calvin University
Grand Rapids, MI
30 Annual Graduates

Calvin is a small private not-for-profit university located in the midsize city of Grand Rapids.More information about a bachelor’s in marketing from Calvin University

Best Marketing Colleges in the Great Lakes Region

Explore all the Best Marketing Schools in the Great Lakes Area or other specific states within that region.

State Colleges Degrees Awarded
Ohio 252 3,004
Illinois 241 1,697
Indiana 235 706
Wisconsin 213 1,380

View All Rankings >

Marketing is one of 21 different types of Business, Management & Marketing programs to choose from.

Marketing Concentrations

Major Annual Graduates
Marketing/Marketing Management, General 1,518
Other Marketing 158
Digital Marketing 14
Marketing Research 9

Related Major Annual Graduates
Business Administration & Management 3,928
Finance & Financial Management 1,638
Accounting 1,365
Human Resource Management 736
General Business/Commerce 295
Management Sciences & Quantitative Methods 274
Hospitality Management 272
Management Information Systems 243
Construction Management 135
Entrepreneurial Studies 128

Notes and References

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