by our College Data Analytics TeamCollege Factual looked at 56 colleges and universities when compiling its 2025 Best Marketing/Marketing Management, General Bachelor's Degree Schools in the Southwest Region ranking. Combined, these schools handed out 6,111 bachelor's degrees in marketing/marketing management, general to qualified students.
Jump to one of the following sections: * Our Methodology
The marketing management bachelor's degree program you select can have a big impact on your future. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. Below we explain some of the most important factors to consider before making your choice:
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
In addition to the above, you should consider some of the following factors:
Our full ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing/marketing management, general students working on their bachelor's degree.
The marketing management school you choose to invest your time and money in matters. To help you make the decision that is right for you, we've developed a number of major-specific rankings, including this list of the Best Marketing/Marketing Management, General Bachelor's Degree Schools in the Southwest Region.
To further help you make the college decision, we've developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. Go ahead and give it a try, or bookmark the link so you can check it out later.
The following list ranks the best colleges and universities for pursuing a bachelor's degree in marketing/marketing management, general. Only those schools that rank in the top 20% of all the schools we analyze get awarded with a place on this list.
Texas A&M University - College Station is a good choice for students interested in a bachelor's degree in marketing/marketing management, general. Located in the city of College Station, Texas A&M College Station is a public university with a fairly large student population.More information about a bachelor’s in marketing/marketing management, general from Texas A&M University - College Station
Texas Tech University is a good decision for students interested in a bachelor's degree in marketing/marketing management, general. Texas Tech is a fairly large public university located in the city of Lubbock.More information about a bachelor’s in marketing/marketing management, general from Texas Tech University
Baylor University is one of the finest schools in the country for getting a bachelor's degree in marketing/marketing management, general. Baylor is a fairly large private not-for-profit university located in the medium-sized city of Waco.More information about a bachelor’s in marketing/marketing management, general from Baylor University
It is hard to beat University of Arizona if you wish to pursue a bachelor's degree in marketing/marketing management, general. Located in the large city of Tucson, University of Arizona is a public university with a very large student population.More information about a bachelor’s in marketing/marketing management, general from University of Arizona
ASU - Tempe is a very large public university located in the medium-sized city of Tempe.More information about a bachelor’s in marketing/marketing management, general from Arizona State University - Tempe
Located in the city of Austin, UT Austin is a public university with a fairly large student population.More information about a bachelor’s in marketing/marketing management, general from The University of Texas at Austin
Located in the suburb of Norman, University of Oklahoma is a public university with a very large student population.More information about a bachelor’s in marketing/marketing management, general from University of Oklahoma Norman Campus
Located in the city of Fort Worth, TCU is a private not-for-profit university with a large student population.More information about a bachelor’s in marketing/marketing management, general from Texas Christian University
Located in the large suburb of Dallas, SMU is a private not-for-profit university with a fairly large student population.More information about a bachelor’s in marketing/marketing management, general from Southern Methodist University
Located in the city of Richardson, UT Dallas is a public university with a fairly large student population.More information about a bachelor’s in marketing/marketing management, general from The University of Texas at Dallas
OSU is a very large public university located in the distant town of Stillwater.More information about a bachelor’s in marketing/marketing management, general from Oklahoma State University - Main Campus
These are some additional schools worth mentioning that are also great but just didn't quite make the cut to earn our top Best Marketing/Marketing Management, General Bachelor's Degree Schools in the Southwest Region award.
| Rank | College | Location |
|---|---|---|
| 12 | Texas State University | San Marcos, TX |
| 13 | Northern Arizona University | Flagstaff, AZ |
| 14 | University of North Texas | Denton, TX |
| 15 | The University of Texas at San Antonio | San Antonio, TX |
| 16 | University of Houston | Houston, TX |
| 17 | Grand Canyon University | Phoenix, AZ |
| 18 | The University of Texas at Arlington | Arlington, TX |
Explore the best marketing/marketing management, general colleges for a specific state in the Southwest Region .
| State | Colleges | Degrees Awarded |
|---|---|---|
| Texas | 572 | 3,878 |
| Oklahoma | 377 | 721 |
| Arizona | 356 | 864 |
| New Mexico | 202 | 100 |
One of 4 majors within the Marketing area of study, Marketing/Marketing Management, General has other similar majors worth exploring.
| Related Major | Annual Graduates |
|---|---|
| Digital Marketing | 9 |
| Other Marketing | 4 |