2023 Most Popular Colleges for Marketing
1,054
Ranked Colleges
52,916
Degrees Awarded
$30,200
Avg Cost*
With all of the options students have for higher education today, it can be tough to choose which direction to take. Our mission at College Factual is to arm you with as much information as we can to help you make that decision. Our “Most Well Attended Marketing Major” ranking is one tool we have developed to help in this regard.
In 2020-2021, 52,916 people earned their degree in marketing, making the major the 17th most popular in the United States. In 2019-2020, marketing graduates who were awarded their degree in 2017-2019, earned an average of $42,991 and had an average of $25,213 in loans still to pay off.
This year’s “Most Well Attended Marketing Major” ranking analyzed 1,054 colleges that offered a degree in marketing. To top this list, a school must have a successful marketing program that graduates more students in the field than other colleges that offer the same major.
Check out our ranking methodology for more information.
More Ways to Rank Marketing Schools
The marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we’ve developed a number of major-specific rankings, including this list of “Most Well Attended Marketing Major”.
In addition to College Factual’s rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you. When you have some time, check it out - you may want to bookmark the link so you don’t forget it.
Most Well Attended Marketing Major
The following schools top our list of the Best “Most Well Attended Marketing Major”.
Top 25 Most Popular Colleges for Marketing
You’ll join some of the best and brightest minds around if you attend The University of Alabama. The school came in at #1 for the Most Well Attended Marketing Major. UA is located in Tuscaloosa, Alabama and, has a large student population. In 2020-2021, this school awarded 746 ’s marketing degrees to qualified students.
The low undergrad student loan default rate of 4.0% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 87%.
Full The University of Alabama Marketing Report
You’ll join some of the best and brightest minds around if you attend Florida International University. The school came in at #2 for the Most Well Attended Marketing Major. FIU is a large public school situated in Miami, Florida. It awarded 718 ’s marketing degrees in 2020-2021.
With a freshman retention rate of 91%, the school does an excellent job of retaining its undergraduate students. The low undergrad student loan default rate of 4.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read full report on Marketing at FIU
Out of the 1,054 schools in the Most Well Attended Marketing Major that were part of this year’s ranking, Western Governors University landed the #3 spot on the list. Western Governors University is a large school located in Salt Lake City, Utah that handed out 673 ’s marketing degrees in 2020-2021.
The undergrad student loan default rate at the school is 3.0%, which is quite low when compared to the national default rate of 10.1%.
Read full report on Marketing at Western Governors University
You’ll be in good company if you decide to attend Florida State University. It ranked #4 on our 2023 Most Well Attended Marketing Major list. Florida State is a public institution located in Tallahassee, Florida. The school has a large population, and it awarded 520 ’s degrees in 2020-2021.
With a freshman retention rate of 95%, the school does an excellent job of retaining its undergraduate students. The school has an impressive undergrad student loan default rate. It’s only 2.8%, which is much lower than the national rate of 10.1%.
Full Florida State Marketing Report
You’ll join some of the best and brightest minds around if you attend Southern New Hampshire University. The school came in at #5 for the Most Well Attended Marketing Major. This large school is located in Manchester, New Hampshire, and it awarded 505 ’s marketing degrees in 2020-2021.
Read more about Marketing at Southern New Hampshire University
University of South Florida - Main Campus landed the #6 spot on the 2023 Most Well Attended Marketing Major ranking. University of South Florida - Main Campus is a large public school situated in Tampa, Florida. It awarded 485 ’s marketing degrees in 2020-2021.
Students who start out at the school are likely to stick around. The freshman retention rate is 92%. The school has an impressive undergrad student loan default rate. It’s only 3.3%, which is much lower than the national rate of 10.1%.
Full University of South Florida - Main Campus Marketing Report
University of Cincinnati - Main Campus came in at #7 in this year’s edition of the Most Well Attended Marketing Major ranking. UC is a large public school situated in Cincinnati, Ohio. It awarded 511 ’s marketing degrees in 2020-2021.
With a freshman retention rate of 88%, the school does an excellent job of retaining its undergraduate students. The school has an impressive undergrad student loan default rate. It’s only 4.7%, which is much lower than the national rate of 10.1%.
Read full report on Marketing at University of Cincinnati - Main Campus
Ohio State University - Main Campus ranked #8 on this year’s Most Well Attended Marketing Major list. Located in Columbus, Ohio, this large public school handed out 427 diplomas to qualified ’s marketing students in 2020-2021.
The undergrad student loan default rate at the school is 3.6%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 94%.
Full Ohio State University - Main Campus Marketing Report
University of Georgia did quite well in the 2023 Most Well Attended Marketing Major ranking, coming in at #9. UGA is a public institution located in Athens, Georgia. The school has a large population, and it awarded 421 ’s degrees in 2020-2021.
The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year. The undergrad student loan default rate at the school is 1.9%, which is quite low when compared to the national default rate of 10.1%.
Read full report on Marketing at UGA
California State University - Northridge did quite well in the 2023 Most Well Attended Marketing Major ranking, coming in at #10. Located in Northridge, California, this large public school handed out 406 diplomas to qualified ’s marketing students in 2020-2021.
The school has an impressive undergrad student loan default rate. It’s only 3.7%, which is much lower than the national rate of 10.1%.
Full California State University - Northridge Marketing Report
University of Kentucky landed the #11 spot on the 2023 Most Well Attended Marketing Major ranking. Located in Lexington, Kentucky, this large public school handed out 343 diplomas to qualified ’s marketing students in 2020-2021.
The undergrad student loan default rate at the school is 4.3%, which is quite low when compared to the national default rate of 10.1%. The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year.
Read more about Marketing at University of Kentucky
Temple University came in at #12 in this year’s edition of the Most Well Attended Marketing Major ranking. Philadelphia, Pennsylvania is the setting for this large institution of higher learning. The public school handed out ’s marketing degrees to 340 students in 2020-2021.
The undergrad student loan default rate at the school is 3.5%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 87%, the school does an excellent job of retaining its undergraduate students.
Read full report on Marketing at Temple University
University of Arkansas ranked #13 on this year’s Most Well Attended Marketing Major list. University of Arkansas is a large public school situated in Fayetteville, Arkansas. It awarded 335 ’s marketing degrees in 2020-2021.
The school has an impressive undergrad student loan default rate. It’s only 4.1%, which is much lower than the national rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 85%.
Read full report on Marketing at University of Arkansas
University of South Carolina - Columbia did quite well in the 2023 Most Well Attended Marketing Major ranking, coming in at #13. UofSC is located in Columbia, South Carolina and, has a large student population. In 2020-2021, this school awarded 335 ’s marketing degrees to qualified students.
With a freshman retention rate of 90%, the school does an excellent job of retaining its undergraduate students. The undergrad student loan default rate at the school is 3.1%, which is quite low when compared to the national default rate of 10.1%.
Read more about Marketing at UofSC
Texas State University did quite well in the 2023 Most Well Attended Marketing Major ranking, coming in at #15. Located in San Marcos, Texas, this large public school handed out 329 degrees to qualified ’s marketing students in 2020-2021.
Read more about Marketing at Texas State
University of Houston did quite well in the 2023 Most Well Attended Marketing Major ranking, coming in at #16. University of Houston is a public institution located in Houston, Texas. The school has a large population, and it awarded 321 ’s degrees in 2020-2021.
The undergrad student loan default rate at the school is 4.4%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 86%.
Read full report on Marketing at University of Houston
With a ranking of #16, Oklahoma State University - Main Campus did quite well on the 2023 Most Well Attended Marketing Major list. Oklahoma State University - Main Campus is a large school located in Stillwater, Oklahoma that handed out 324 ’s marketing degrees in 2020-2021.
The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year. The undergrad student loan default rate at the school is 2.7%, which is quite low when compared to the national default rate of 10.1%.
Read full report on Marketing at Oklahoma State University - Main Campus
With a ranking of #18, Arizona State University - Tempe did quite well on the 2023 Most Well Attended Marketing Major list. Tempe, Arizona is the setting for this large institution of higher learning. The public school handed out ’s marketing degrees to 368 students in 2020-2021.
The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year. The low undergrad student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing at Arizona State University - Tempe
Miami University - Oxford came in at #19 in this year’s edition of the Most Well Attended Marketing Major ranking. Miami University - Oxford is a fairly large public school situated in Oxford, Ohio. It awarded 309 ’s marketing degrees in 2020-2021.
The school has an excellent freshman retention rate of 88%, which means students like the school well enough to return for a second year. The undergrad student loan default rate at the school is 4.0%, which is quite low when compared to the national default rate of 10.1%.
Read full report on Marketing at Miami University - Oxford
University of Wisconsin - Milwaukee did quite well in the 2023 Most Well Attended Marketing Major ranking, coming in at #20. Located in Milwaukee, Wisconsin, this large public school handed out 304 degrees to qualified ’s marketing students in 2020-2021.
Full UWM Marketing Report
Grand Valley State University did quite well in the 2023 Most Well Attended Marketing Major ranking, coming in at #21. Grand Valley State University is a large public school situated in Allendale, Michigan. It awarded 302 ’s marketing degrees in 2020-2021.
The school has an impressive undergrad student loan default rate. It’s only 2.7%, which is much lower than the national rate of 10.1%.
Read more about Marketing at GVSU
Auburn University landed the #22 spot on the 2023 Most Well Attended Marketing Major ranking. Auburn is a large public school situated in Auburn, Alabama. It awarded 301 ’s marketing degrees in 2020-2021.
Students who start out at the school are likely to stick around. The freshman retention rate is 92%. The low undergrad student loan default rate of 2.6% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read full report on Marketing at Auburn
The University of Texas at Arlington landed the #23 spot on the 2023 Most Well Attended Marketing Major ranking. Arlington, Texas is the setting for this large institution of higher learning. The public school handed out ’s marketing degrees to 303 students in 2020-2021.
The low undergrad student loan default rate of 4.6% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read full report on Marketing at The University of Texas at Arlington
University of Toledo ranked #24 on this year’s Most Well Attended Marketing Major list. Toledo, Ohio is the setting for this fairly large institution of higher learning. The public school handed out ’s marketing degrees to 296 students in 2020-2021.
Read full report on Marketing at University of Toledo
Texas Tech University landed the #25 spot on the 2023 Most Well Attended Marketing Major ranking. Texas Tech is a large school located in Lubbock, Texas that handed out 337 ’s marketing degrees in 2020-2021.
The school has an excellent freshman retention rate of 87%, which means students like the school well enough to return for a second year. The low undergrad student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read full report on Marketing at Texas Tech
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