by our College Data Analytics Team
When pursuing a degree in today’s world, students have many different options to choose from. College Factual has developed its “Most Well Attended Marketing Major in the Southwest Region” ranking as one item you can use to help make this decision.
Marketing is the 17th most popular major in the country with 52,916 degrees awarded in 2020-2021. In 2019-2020, marketing graduates who were awarded their degree in 2017-2019, earned an average of $42,991 and had an average of $25,213 in loans still to pay off.
Across the Southwest region, there were 6,767 marketing graduates with average earnings and debt of $43,316 and $23,727 respectively.
This year’s “Most Well Attended Marketing Major in the Southwest Region” ranking analyzed 95 colleges that offered a degree in marketing. To top this list, a school must have a successful marketing program that graduates more students in the field than other colleges that offer the same major.
For more information, check out our ranking methodology.
When choosing the right school for you, it’s important to arm yourself with all the facts you can. To that end, we’ve created a number of major-specific rankings, including this “Most Well Attended Marketing Major in the Southwest Region” list to help you make the college decision.
We’ve created a tool called College Combat that lets you create your own customized comparisons based on the factors that matter the most to you. If you’re torn between two schools, you can use it to help you see how they stack up against one another. Bookmark it so you can compare any new schools that might interest you.
The colleges and universities below are the best for southwest region marketing students.
You’ll be in good company if you decide to attend Texas State University. It ranked #1 on our 2023 Most Well Attended Marketing Major in the Southwest Region list. Texas State University is a large school located in San Marcos, Texas that handed out 329 ’s marketing degrees in 2020-2021.
You’ll join some of the best and brightest minds around if you attend Oklahoma State University - Main Campus. The school came in at #2 for the Most Well Attended Marketing Major in the Southwest Region. Stillwater, Oklahoma is the setting for this large institution of higher learning. The public school handed out ’s marketing degrees to 324 students in 2020-2021.
The school has an impressive undergrad student loan default rate. It’s only 2.7%, which is much lower than the national rate of 10.1%. With a freshman retention rate of 85%, the school does an excellent job of retaining its undergraduate students.
You’ll join some of the best and brightest minds around if you attend University of Houston. The school came in at #2 for the Most Well Attended Marketing Major in the Southwest Region. Houston, Texas is the setting for this large institution of higher learning. The public school handed out ’s marketing degrees to 321 students in 2020-2021.
With a freshman retention rate of 86%, the school does an excellent job of retaining its undergraduate students. The low undergrad student loan default rate of 4.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
You’ll join some of the best and brightest minds around if you attend Arizona State University - Tempe. The school came in at #4 for the Most Well Attended Marketing Major in the Southwest Region. Arizona State University - Tempe is a large school located in Tempe, Arizona that handed out 368 ’s marketing degrees in 2020-2021.
The school has an impressive undergrad student loan default rate. It’s only 4.5%, which is much lower than the national rate of 10.1%. With a freshman retention rate of 86%, the school does an excellent job of retaining its undergraduate students.
Read full report on Marketing at Arizona State University - Tempe
You’ll join some of the best and brightest minds around if you attend The University of Texas at Arlington. The school came in at #5 for the Most Well Attended Marketing Major in the Southwest Region. Arlington, Texas is the setting for this large institution of higher learning. The public school handed out ’s marketing degrees to 303 students in 2020-2021.
The school has an impressive undergrad student loan default rate. It’s only 4.6%, which is much lower than the national rate of 10.1%.
Read more about Marketing at The University of Texas at Arlington
Texas Tech University came in at #6 in this year’s edition of the Most Well Attended Marketing Major in the Southwest Region ranking. Texas Tech University is a public institution located in Lubbock, Texas. The school has a large population, and it awarded 337 ’s degrees in 2020-2021.
The low undergrad student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 87%.
Texas A&M University - College Station ranked #7 on this year’s Most Well Attended Marketing Major in the Southwest Region list. Texas A&M University - College Station is a public institution located in College Station, Texas. The school has a large population, and it awarded 291 ’s degrees in 2020-2021.
The undergrad student loan default rate at the school is 2.2%, which is quite low when compared to the national default rate of 10.1%. The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year.
University of North Texas did quite well in the 2023 Most Well Attended Marketing Major in the Southwest Region ranking, coming in at #8. UNT is located in Denton, Texas and, has a large student population. In 2020-2021, this school awarded 269 ’s marketing degrees to qualified students.
The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year.
University of Oklahoma Norman Campus landed the #9 spot on the 2023 Most Well Attended Marketing Major in the Southwest Region ranking. This large school is located in Norman, Oklahoma, and it awarded 231 ’s marketing degrees in 2020-2021.
The school has an impressive undergrad student loan default rate. It’s only 3.3%, which is much lower than the national rate of 10.1%. With a freshman retention rate of 87%, the school does an excellent job of retaining its undergraduate students.
With a ranking of #10, The University of Texas at San Antonio did quite well on the 2023 Most Well Attended Marketing Major in the Southwest Region list. The University of Texas at San Antonio is a large public school situated in San Antonio, Texas. It awarded 228 ’s marketing degrees in 2020-2021.
The undergrad student loan default rate at the school is 5.0%, which is quite low when compared to the national default rate of 10.1%.
Full The University of Texas at San Antonio Marketing Report
Grand Canyon University did quite well in the 2023 Most Well Attended Marketing Major in the Southwest Region ranking, coming in at #11. Phoenix, Arizona is the setting for this large institution of higher learning. The private for-profit school handed out ’s marketing degrees to 227 students in 2020-2021.
The undergrad student loan default rate at the school is 5.0%, which is quite low when compared to the national default rate of 10.1%.
The University of Texas at Dallas did quite well in the 2023 Most Well Attended Marketing Major in the Southwest Region ranking, coming in at #12. UT Dallas is located in Richardson, Texas and, has a large student population. In 2020-2021, this school awarded 223 ’s marketing degrees to qualified students.
The school has an impressive undergrad student loan default rate. It’s only 3.8%, which is much lower than the national rate of 10.1%. With a freshman retention rate of 90%, the school does an excellent job of retaining its undergraduate students.
University of Arizona ranked #13 on this year’s Most Well Attended Marketing Major in the Southwest Region list. University of Arizona is a public institution located in Tucson, Arizona. The school has a large population, and it awarded 214 ’s degrees in 2020-2021.
With a freshman retention rate of 85%, the school does an excellent job of retaining its undergraduate students.
The University of Texas at Austin did quite well in the 2023 Most Well Attended Marketing Major in the Southwest Region ranking, coming in at #14. Located in Austin, Texas, this large public school handed out 160 degrees to qualified ’s marketing students in 2020-2021.
The low undergrad student loan default rate of 2.3% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 97%.
Baylor University ranked #14 on this year’s Most Well Attended Marketing Major in the Southwest Region list. This large school is located in Waco, Texas, and it awarded 160 ’s marketing degrees in 2020-2021.
The school has an excellent freshman retention rate of 91%, which means students like the school well enough to return for a second year. The undergrad student loan default rate at the school is 2.2%, which is quite low when compared to the national default rate of 10.1%.
Texas Christian University came in at #16 in this year’s edition of the Most Well Attended Marketing Major in the Southwest Region ranking. Fort Worth, Texas is the setting for this fairly large institution of higher learning. The private not-for-profit school handed out ’s marketing degrees to 120 students in 2020-2021.
Students who start out at the school are likely to stick around. The freshman retention rate is 92%. The low undergrad student loan default rate of 2.7% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
With a ranking of #17, Northern Arizona University did quite well on the 2023 Most Well Attended Marketing Major in the Southwest Region list. Northern Arizona University is a public institution located in Flagstaff, Arizona. The school has a large population, and it awarded 141 ’s degrees in 2020-2021.
The undergrad student loan default rate at the school is 4.6%, which is quite low when compared to the national default rate of 10.1%.
The University of Texas at El Paso landed the #18 spot on the 2023 Most Well Attended Marketing Major in the Southwest Region ranking. The University of Texas at El Paso is a large public school situated in El Paso, Texas. It awarded 108 ’s marketing degrees in 2020-2021.
New Mexico State University - Main Campus came in at #19 in this year’s edition of the Most Well Attended Marketing Major in the Southwest Region ranking. New Mexico State University - Main Campus is a fairly large public school situated in Las Cruces, New Mexico. It awarded 92 ’s marketing degrees in 2020-2021.
With a ranking of #20, Sam Houston State University did quite well on the 2023 Most Well Attended Marketing Major in the Southwest Region list. SHSU is located in Huntsville, Texas and, has a large student population. In 2020-2021, this school awarded 80 ’s marketing degrees to qualified students.
Stephen F Austin State University came in at #21 in this year’s edition of the Most Well Attended Marketing Major in the Southwest Region ranking. SFASU is a fairly large school located in Nacogdoches, Texas that handed out 77 ’s marketing degrees in 2020-2021.
Southern Methodist University did quite well in the 2023 Most Well Attended Marketing Major in the Southwest Region ranking, coming in at #22. Located in Dallas, Texas, this fairly large private not-for-profit school handed out 74 diplomas to qualified ’s marketing students in 2020-2021.
With a freshman retention rate of 90%, the school does an excellent job of retaining its undergraduate students. The low undergrad student loan default rate of 2.1% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Texas A&M University - Corpus Christi ranked #23 on this year’s Most Well Attended Marketing Major in the Southwest Region list. Texas A&M University - Corpus Christi is a public institution located in Corpus Christi, Texas. The school has a fairly large population, and it awarded 69 ’s degrees in 2020-2021.
Read more about Marketing at Texas A&M University - Corpus Christi
University of Houston - Downtown ranked #24 on this year’s Most Well Attended Marketing Major in the Southwest Region list. University of Houston - Downtown is a public institution located in Houston, Texas. The school has a fairly large population, and it awarded 67 ’s degrees in 2020-2021.
The low undergrad student loan default rate of 4.3% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
University of Phoenix - Arizona ranked #25 on this year’s Most Well Attended Marketing Major in the Southwest Region list. This large school is located in Tempe, Arizona, and it awarded 401 ’s marketing degrees in 2020-2021.
Read more about our data sources and methodologies