by our College Data Analytics TeamIn 2025, College Factual analyzed 17 schools in order to identify the top ones for its Best Marketing Bachelor's Degree Schools in Massachusetts ranking. Combined, these schools handed out 1,139 bachelor's degrees in marketing to qualified students.
Jump to one of the following sections: * Our Methodology
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. To make it into this list, a school must excel in the following areas.
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
One measure we use to determine the quality of a school is to look at the average salary of bachelor's graduates during the early years of their career. That is, everyone wants their bachelor's degree to be worth something, and salaries are one measure of determining that.
In addition to the above, you should consider some of the following factors:
Our full ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their bachelor's degree.
Since the program you select can have a significant impact on your future, we've developed a number of rankings, including this Best Marketing Bachelor's Degree Schools in Massachusetts list, to help you choose the best school for you.
In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat. Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.
Below you'll see a list of the best colleges and universities for pursuing a bachelor's degree in marketing.
It's difficult to beat Boston College if you want to pursue a bachelor's degree in marketing. Boston College is a fairly large private not-for-profit college located in the city of Chestnut Hill.
Marketing bachelor's degree recipients from Boston College earn a boost of approximately $17,283 above the average earnings of marketing majors.
More information about a bachelor’s in marketing from Boston College
It is hard to beat Bentley University if you want to pursue a bachelor's degree in marketing. Bentley is a medium-sized private not-for-profit university located in the small city of Waltham.
Marketing bachelor's degree recipients from Bentley University earn a boost of approximately $11,503 above the typical income of marketing majors.
More information about a bachelor’s in marketing from Bentley University
It is difficult to beat Suffolk University if you wish to pursue a bachelor's degree in marketing. Suffolk is a moderately-sized private not-for-profit university located in the city of Boston.
After graduating, marketing bachelor's recipients generally make about $44,424 at the beginning of their careers.
More information about a bachelor’s in marketing from Suffolk University
Emerson College is a good option for students pursuing a bachelor's degree in marketing. Located in the city of Boston, Emerson is a private not-for-profit college with a moderately-sized student population.
Students who graduate with their bachelor's from the marketing program state that they receive average early career income of $41,651.
More information about a bachelor’s in marketing from Emerson College
Located in the city of Amherst, UMass Amherst is a public university with a very large student population.
Marketing bachelor's degree recipients from University of Massachusetts Amherst receive an earnings boost of about $9,518 above the average income of marketing graduates.
More information about a bachelor’s in marketing from University of Massachusetts Amherst
Western New England is a small private not-for-profit university located in the medium-sized city of Springfield.More information about a bachelor’s in marketing from Western New England University
Endicott is a small private not-for-profit college located in the large suburb of Beverly.
After graduation, marketing bachelor's recipients usually earn an average of $49,913 in their early careers.
More information about a bachelor’s in marketing from Endicott College
Located in the suburb of Easton, Stonehill is a private not-for-profit college with a small student population.
Bachelor's graduates who receive their degree from the marketing program make an average of $50,025 in the first couple years of their career.
More information about a bachelor’s in marketing from Stonehill College
Located in the suburb of Dudley, Nichols is a private not-for-profit college with a small student population.More information about a bachelor’s in marketing from Nichols College
Assumption is a small private not-for-profit university located in the city of Worcester.
Those marketing students who get their bachelor's degree from Assumption University make $6,370 more than the standard marketing student.
More information about a bachelor’s in marketing from Assumption UniversityLearn about other programs related to Marketing that might interest you.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
Explore all the Best Marketing Schools in the New England Area or other specific states within that region.
| State | Colleges | Degrees Awarded |
|---|---|---|
| Connecticut | 183 | 635 |
| New Hampshire | 157 | 311 |
| Rhode Island | 157 | 552 |
| Maine | 156 | 151 |
| Vermont | 155 | 26 |
Marketing is one of 21 different types of Business, Management & Marketing programs to choose from.
| Major | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 1,088 |
| Other Marketing | 30 |
| Marketing Research | 18 |
| Digital Marketing | 3 |
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 4,474 |
| Finance & Financial Management | 1,490 |
| General Business/Commerce | 1,361 |
| Accounting | 896 |
| Management Sciences & Quantitative Methods | 385 |
| Hospitality Management | 230 |
| International Business | 179 |
| Other Business, Management & Marketing | 136 |
| Entrepreneurial Studies | 131 |
| Construction Management | 106 |
