College Factual  by our College Data Analytics Team
       Unbiased Factual Guarantee

2023 Most Popular Colleges for General Sales & Marketing

231 Ranked Colleges
5,923 Degrees Awarded
$31,900 Avg Cost*
Most Well Attended Sales & Marketing Major

With all of the options students have for higher education today, it can be tough to choose which direction to take. College Factual has developed its “Most Well Attended Sales & Marketing Major” ranking as one item you can use to help make this decision.

General Sales & Marketing is the 139th most popular major in the country with 5,923 degrees awarded in 2020-2021. In 2019-2020, general sales and marketing graduates who were awarded their degree in 2017-2019, earned an average of $44,525 and had an average of $23,038 in loans still to pay off.

This year’s “Most Well Attended Sales & Marketing Major” ranking looked at 231 colleges that offer degrees in a bachelor’s in general sales and marketing. The schools that top this list are recognized because they have one of the most popular general sales and marketing programs in the United States.

See our ranking methodology to learn more.

One Size Does Not Fit All

Rankings by Degree Other Award Levels
Rankings by Location Check Out Other Locales
More Sales & Marketing Rankings Other Ranking Categories

Since picking the right college can be one of the most important decisions of your life, we’ve developed the “Most Well Attended Sales & Marketing Major” ranking, along with many other major-related rankings, to help you make that decision.

To further help you make the college decision, we’ve developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. When you have some time, check it out - you may want to bookmark the link so you don’t forget it.

Most Well Attended Sales & Marketing Major

The colleges and universities below are the best for sales & marketing students.

1
Baruch crest
Baruch College
New York, New York

You’ll join some of the best and brightest minds around if you attend Baruch College. The school came in at #1 for the Most Well Attended Sales & Marketing Major. Baruch is a public institution located in New York, New York. The school has a fairly large population, and it awarded 516 ’s degrees in 2020-2021.

The school has an excellent freshman retention rate of 88%, which means students like the school well enough to return for a second year. The low undergrad student loan default rate of 2.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Full Baruch College General Sales & Marketing Report

2
NYU crest
New York University
New York, New York

Out of the 231 schools in the Most Well Attended Sales & Marketing Major that were part of this year’s ranking, New York University landed the #2 spot on the list. NYU is located in New York, New York and, has a large student population. In 2020-2021, this school awarded 422 ’s sales and marketing degrees to qualified students.

Students who start out at the school are likely to stick around. The freshman retention rate is 90%. The school has an impressive undergrad student loan default rate. It’s only 1.7%, which is much lower than the national rate of 10.1%. The impressive undergraduate student-to-faculty ratio of 8 to 1 means that students may have more opportunities to work more closely with their professors than they would at other schools.

Read full report on General Sales & Marketing at NYU

3

Out of the 231 schools in the Most Well Attended Sales & Marketing Major that were part of this year’s ranking, Texas A&M University - College Station landed the #3 spot on the list. Texas A&M University - College Station is located in College Station, Texas and, has a large student population. In 2020-2021, this school awarded 360 ’s sales and marketing degrees to qualified students.

The low undergrad student loan default rate of 2.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 94%, the school does an excellent job of retaining its undergraduate students.

Read more about General Sales & Marketing at Texas A&M College Station

4
WCUPA crest
West Chester University of Pennsylvania
West Chester, Pennsylvania

Out of the 231 schools in the Most Well Attended Sales & Marketing Major that were part of this year’s ranking, West Chester University of Pennsylvania landed the #4 spot on the list. Located in West Chester, Pennsylvania, this fairly large public school awarded 269 diplomas to qualified ’s sales and marketing students in 2020-2021.

The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year. The low undergrad student loan default rate of 3.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about General Sales & Marketing at WCUPA

5

You’ll be in good company if you decide to attend Weber State University. It ranked #5 on our 2023 Most Well Attended Sales & Marketing Major list. This large school is located in Ogden, Utah, and it awarded 236 ’s sales and marketing degrees in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 4.1%, which is much lower than the national rate of 10.1%.

Full WSU General Sales & Marketing Report

6
UH crest
University of Houston
Houston, Texas

With a ranking of #6, University of Houston did quite well on the 2023 Most Well Attended Sales & Marketing Major list. UH is located in Houston, Texas and, has a large student population. In 2020-2021, this school awarded 181 ’s sales and marketing degrees to qualified students.

The low undergrad student loan default rate of 4.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 86%, the school does an excellent job of retaining its undergraduate students.

Read more about General Sales & Marketing at University of Houston

7

University of South Carolina - Columbia did quite well in the 2023 Most Well Attended Sales & Marketing Major ranking, coming in at #7. UofSC is a large school located in Columbia, South Carolina that handed out 176 ’s sales and marketing degrees in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 3.1%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 90%, which means students like the school well enough to return for a second year.

Read more about General Sales & Marketing at UofSC

8

University of Wisconsin - Madison did quite well in the 2023 Most Well Attended Sales & Marketing Major ranking, coming in at #8. UW - Madison is a large school located in Madison, Wisconsin that handed out 166 ’s sales and marketing degrees in 2020-2021.

The undergrad student loan default rate at the school is 0.9%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 95%.

Read more about General Sales & Marketing at University of Wisconsin - Madison

9

University of Minnesota - Twin Cities landed the #9 spot on the 2023 Most Well Attended Sales & Marketing Major ranking. UMN Twin Cities is a public institution located in Minneapolis, Minnesota. The school has a large population, and it awarded 139 ’s degrees in 2020-2021.

Students who start out at the school are likely to stick around. The freshman retention rate is 93%. The undergrad student loan default rate at the school is 1.7%, which is quite low when compared to the national default rate of 10.1%.

Read more about General Sales & Marketing at University of Minnesota - Twin Cities

10
Purdue crest
Purdue University - Main Campus
West Lafayette, Indiana

Purdue University - Main Campus did quite well in the 2023 Most Well Attended Sales & Marketing Major ranking, coming in at #10. West Lafayette, Indiana is the setting for this large institution of higher learning. The public school handed out ’s sales and marketing degrees to 134 students in 2020-2021.

The undergrad student loan default rate at the school is 1.7%, which is quite low when compared to the national default rate of 10.1%. The school has an excellent freshman retention rate of 93%, which means students like the school well enough to return for a second year.

Full Purdue University - Main Campus General Sales & Marketing Report

11

University of Minnesota - Duluth came in at #11 in this year’s edition of the Most Well Attended Sales & Marketing Major ranking. Duluth, Minnesota is the setting for this medium-sized institution of higher learning. The public school handed out ’s sales and marketing degrees to 57 students in 2020-2021.

The low undergrad student loan default rate of 2.6% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Full University of Minnesota - Duluth General Sales & Marketing Report

12

University of Akron Main Campus landed the #12 spot on the 2023 Most Well Attended Sales & Marketing Major ranking. University of Akron Main Campus is a fairly large public school situated in Akron, Ohio. It awarded 78 ’s sales and marketing degrees in 2020-2021.

Read full report on General Sales & Marketing at University of Akron Main Campus

13
GTC crest
Greenville Technical College
Greenville, South Carolina

Greenville Technical College ranked #13 on this year’s Most Well Attended Sales & Marketing Major list. Located in Greenville, South Carolina, this medium-sized public school handed out 60 diplomas to qualified ’s sales and marketing students in 2020-2021.

Full GTC General Sales & Marketing Report

14
UHart crest
University of Hartford
West Hartford, Connecticut

With a ranking of #14, University of Hartford did quite well on the 2023 Most Well Attended Sales & Marketing Major list. West Hartford, Connecticut is the setting for this medium-sized institution of higher learning. The private not-for-profit school handed out ’s sales and marketing degrees to 49 students in 2020-2021.

Since the school has a undergrad student-to-faculty ratio of 8 to 1, those pursuing a degree will have more opportunities to interact with their professors.

Read full report on General Sales & Marketing at UHart

15

Minnesota State Community and Technical College ranked #15 on this year’s Most Well Attended Sales & Marketing Major list. Located in Fergus Falls, Minnesota, this medium-sized public school awarded 49 degrees to qualified ’s sales and marketing students in 2020-2021.

Full M State General Sales & Marketing Report

16
Texas Tech crest
Texas Tech University
Lubbock, Texas

Texas Tech University landed the #16 spot on the 2023 Most Well Attended Sales & Marketing Major ranking. This large school is located in Lubbock, Texas, and it awarded 42 ’s sales and marketing degrees in 2020-2021.

Students who start out at the school are likely to stick around. The freshman retention rate is 87%. The low undergrad student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Full Texas Tech General Sales & Marketing Report

16

With a ranking of #16, Bowling Green State University - Main Campus did quite well on the 2023 Most Well Attended Sales & Marketing Major list. BGSU is located in Bowling Green, Ohio and, has a fairly large student population. In 2020-2021, this school awarded 42 ’s sales and marketing degrees to qualified students.

Full BGSU General Sales & Marketing Report

18
KSU Georgia crest
Kennesaw State University
Kennesaw, Georgia

Kennesaw State University ranked #18 on this year’s Most Well Attended Sales & Marketing Major list. KSU Georgia is a public institution located in Kennesaw, Georgia. The school has a large population, and it awarded 35 ’s degrees in 2020-2021.

The low undergrad student loan default rate of 4.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read full report on General Sales & Marketing at KSU Georgia

19

With a ranking of #19, Baylor University did quite well on the 2023 Most Well Attended Sales & Marketing Major list. Baylor University is located in Waco, Texas and, has a large student population. In 2020-2021, this school awarded 34 ’s sales and marketing degrees to qualified students.

With a freshman retention rate of 91%, the school does an excellent job of retaining its undergraduate students. The low undergrad student loan default rate of 2.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read full report on General Sales & Marketing at Baylor University

19
Ball State crest
Ball State University
Muncie, Indiana

Ball State University landed the #19 spot on the 2023 Most Well Attended Sales & Marketing Major ranking. Ball State is located in Muncie, Indiana and, has a large student population. In 2020-2021, this school awarded 39 ’s sales and marketing degrees to qualified students.

The low undergrad student loan default rate of 4.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Full Ball State University General Sales & Marketing Report

21
High Point crest
High Point University
High Point, North Carolina

High Point University ranked #21 on this year’s Most Well Attended Sales & Marketing Major list. High Point is a medium-sized school located in High Point, North Carolina that handed out 32 ’s sales and marketing degrees in 2020-2021.

The low undergrad student loan default rate of 4.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Full High Point General Sales & Marketing Report

22
COD crest
College of DuPage
Glen Ellyn, Illinois

College of DuPage came in at #22 in this year’s edition of the Most Well Attended Sales & Marketing Major ranking. College of DuPage is a large school located in Glen Ellyn, Illinois that handed out 32 ’s sales and marketing degrees in 2020-2021.

Full College of DuPage General Sales & Marketing Report

23

University of Northern Iowa came in at #23 in this year’s edition of the Most Well Attended Sales & Marketing Major ranking. University of Northern Iowa is a medium-sized school located in Cedar Falls, Iowa that handed out 27 ’s sales and marketing degrees in 2020-2021.

The undergrad student loan default rate at the school is 2.8%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 86%, the school does an excellent job of retaining its undergraduate students.

Read full report on General Sales & Marketing at University of Northern Iowa

24
K -State crest
Kansas State University
Manhattan, Kansas

Kansas State University ranked #24 on this year’s Most Well Attended Sales & Marketing Major list. Manhattan, Kansas is the setting for this large institution of higher learning. The public school handed out ’s sales and marketing degrees to 100 students in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 3.7%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 87%, which means students like the school well enough to return for a second year.

Read full report on General Sales & Marketing at K -State

25
College of the Canyons crest
College of the Canyons
Santa Clarita, California

College of the Canyons landed the #25 spot on the 2023 Most Well Attended Sales & Marketing Major ranking. Santa Clarita, California is the setting for this fairly large institution of higher learning. The public school handed out ’s sales and marketing degrees to 44 students in 2020-2021.

Read more about General Sales & Marketing at College of the Canyons

25

Bloomsburg University of Pennsylvania landed the #25 spot on the 2023 Most Well Attended Sales & Marketing Major ranking. Bloomsburg University of Pennsylvania is a public institution located in Bloomsburg, Pennsylvania. The school has a medium-sized population, and it awarded 25 ’s degrees in 2020-2021.

Full Bloomsburg University of Pennsylvania General Sales & Marketing Report

25

Milwaukee Area Technical College came in at #25 in this year’s edition of the Most Well Attended Sales & Marketing Major ranking. Milwaukee Area Technical College is located in Milwaukee, Wisconsin and, has a fairly large student population. In 2020-2021, this school awarded 25 ’s sales and marketing degrees to qualified students.

Read full report on General Sales & Marketing at MATC

Rest of the Best 34 in Most Well Attended Sales & Marketing Major

Not only did these schools make the top 34 list, but they also landed in the top 15% of this year’s ranking:

28
MTC crest
Midlands Technical College
West Columbia, South Carolina
29
Wade College crest
Wade College
Dallas, Texas
29
Lake Land College crest
Lake Land College
Mattoon, Illinois
31
32
Washtenaw Community College crest
Washtenaw Community College
Ann Arbor, Michigan
33
33
35
Georgia State crest
Georgia State University
Atlanta, Georgia
35
Tuskegee crest
Tuskegee University
Tuskegee, Alabama

Switch to a Similar Major

Notes and References

References

Read more about our data sources and methodologies

Footnotes

Credits

Popular Reports

College Rankings
Best by Location
Degree Guides by Major
Graduate Programs

Compare Your School Options