by our College Data Analytics TeamWe've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, average starting salaries, and more. In addition, we cover how JMU ranks in comparison to other schools with marketing programs.
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JMU is in the top 10% of the country for marketing. More specifically it was ranked #59 out of 616 schools by College Factual. It is also ranked #2 in Virginia.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 56 |
| Best Marketing Schools | 59 |
During the 2021-2022 academic year, James Madison University handed out 189 bachelor's degrees in marketing. This is an increase of 9% over the previous year when 174 degrees were handed out.
The median salary of marketing students who receive their bachelor's degree at JMU is $61,692. This is higher than $44,742, which is the national median for all marketing bachelor's degree recipients.
While getting their bachelor's degree at JMU, marketing students borrow a median amount of $45,342 in student loans. This is higher than the the typical median of $31,427 for all marketing majors across the country.
The typical student loan payment of a bachelor's degree student from the marketing program at JMU is $410 per month.
During the 2022-2023 academic year, part-time undergraduate students at JMU paid an average of $837 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $263 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $7,914 | $25,128 |
| Fees | $5,662 | $5,662 |
| Books and Supplies | $1,254 | $1,254 |
| On Campus Room and Board | $12,584 | $12,584 |
| On Campus Other Expenses | $4,560 | $4,560 |
Learn more about JMU tuition and fees.
During the 2021-2022 academic year, 189 students graduated with a bachelor's degree in marketing from JMU. About 47% were men and 53% were women.
The majority of bachelor's degree recipients in this major at JMU are white. In the most recent graduating class for which data is available, 84% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from James Madison University with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 2 |
| Black or African American | 5 |
| Hispanic or Latino | 9 |
| White | 159 |
| Non-Resident Aliens | 3 |
| Other Races | 11 |
JMU does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the JMU Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at James Madison University.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 191 |
| Accounting | 141 |
| Finance & Financial Management | 140 |
| Hospitality Management | 122 |
| Business/Managerial Economics | 13 |
More about our data sources and methodologies.