by our College Data Analytics TeamJump to any of the following sections:
UA is in the top 10% of the country for business, management & marketing. More specifically it was ranked #101 out of 1,598 schools by College Factual. It is also ranked #2 in Alabama.
During the 2021-2022 academic year, The University of Alabama handed out 2098 bachelor's degrees in business, management & marketing. This is a decrease of 14% over the previous year when 2,431 degrees were handed out.
In 2022, 545 students received their master’s degree in business, management & marketing from UA. This makes it the #84 most popular school for business, management & marketing master’s degree candidates in the country.
In addition, 10 students received their doctoral degrees in business, management & marketing in 2022, making the school the #83 most popular school in the United States for this category of students.
During the 2022-2023 academic year, part-time undergraduate students at UA paid an average of $1,425 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $545 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $11,100 | $32,400 |
| Fees | $800 | $800 |
| Books and Supplies | $800 | $800 |
| On Campus Room and Board | $14,840 | $14,840 |
| On Campus Other Expenses | $5,842 | $5,842 |
Learn more about UA tuition and fees.
Of the 2,098 students who graduated with a Bachelor’s in business, management & marketing from UA in 2022, 58% were men and 42% were women.
The majority of the students with this major are white. About 83% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from The University of Alabama with a bachelor's in business, management & marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 22 |
| Black or African American | 133 |
| Hispanic or Latino | 85 |
| White | 1,744 |
| Non-Resident Aliens | 23 |
| Other Races | 91 |
Online degrees for the UA business, management & marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UA Online Learning page.
For the most recent academic year available, 49% of business, management & marketing master's degrees went to men and 51% went to women.
The majority of the students with this major are white. About 80% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from The University of Alabama with a master's in business, management & marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 12 |
| Black or African American | 54 |
| Hispanic or Latino | 21 |
| White | 541 |
| Non-Resident Aliens | 18 |
| Other Races | 27 |
Take a look at the following statistics related to the make-up of the business, management & marketing majors at The University of Alabama.
Business, Management & Marketing students may decide to major in one of the following focus areas. Individual majors may not be available for all degree levels.
| Major | Annual Graduates |
|---|---|
| Marketing | 763 |
| Finance & Financial Management | 581 |
| Business Administration & Management | 528 |
| Accounting | 315 |
| General Business/Commerce | 196 |
| Hospitality Management | 138 |
| Management Information Systems | 129 |
| Management Sciences & Quantitative Methods | 114 |
| Taxation | 13 |
| Business/Managerial Economics | 6 |
More about our data sources and methodologies.