by our College Data Analytics TeamWe've gathered data and other essential information about the program, such as the average salary of graduates, ethnicity of students, how many students graduated in recent times, and more. We've also included details on how UA ranks compared to other colleges offering a major in marketing.
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UA is in the top 10% of the country for marketing. More specifically it was ranked #39 out of 616 schools by College Factual. It is also ranked #1 in Alabama.
| Ranking Type | Rank |
|---|---|
| Best Marketing Master’s Degree Schools | 18 |
| Best Marketing Graduate Degree Schools | 27 |
| Best Marketing Bachelor’s Degree Schools | 28 |
| Best Marketing Schools | 39 |
During the 2021-2022 academic year, The University of Alabama handed out 581 bachelor's degrees in marketing. This is a decrease of 4% over the previous year when 605 degrees were handed out.
In 2022, 137 students received their master’s degree in marketing from UA. This makes it the #6 most popular school for marketing master’s degree candidates in the country.
In addition, 4 students received their doctoral degrees in marketing in 2022, making the school the #2 most popular school in the United States for this category of students.
The median salary of marketing students who receive their bachelor's degree at UA is $48,879. This is great news for graduates of the program, since this figure is higher than the national average of $44,742 for all marketing bachelor's degree recipients.
While getting their bachelor's degree at UA, marketing students borrow a median amount of $76,920 in student loans. This is higher than the the typical median of $31,427 for all marketing majors across the country.
The typical student loan payment of a bachelor's degree student from the marketing program at UA is $723 per month.
During the 2022-2023 academic year, part-time undergraduate students at UA paid an average of $1,425 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $545 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $11,100 | $32,400 |
| Fees | $800 | $800 |
| Books and Supplies | $800 | $800 |
| On Campus Room and Board | $14,840 | $14,840 |
| On Campus Other Expenses | $5,842 | $5,842 |
Learn more about UA tuition and fees.
For the most recent academic year available, 47% of marketing bachelor's degrees went to men and 53% went to women.
The majority of bachelor's degree recipients in this major at UA are white. In the most recent graduating class for which data is available, 81% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from The University of Alabama with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 4 |
| Black or African American | 45 |
| Hispanic or Latino | 24 |
| White | 470 |
| Non-Resident Aliens | 6 |
| Other Races | 32 |
Online degrees for the UA marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UA Online Learning page.
Graduates of the master's marketing program at UA make a median salary of $55,958. This is less than what their typical peers from other schools make. Their median salary is $61,017.
During the 2021-2022 academic year, 181 marketing majors earned their master's degree from UA. Of these graduates, 24% were men and 76% were women.
The majority of the students with this major are white. About 73% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from The University of Alabama with a master's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 4 |
| Black or African American | 24 |
| Hispanic or Latino | 5 |
| White | 133 |
| Non-Resident Aliens | 5 |
| Other Races | 10 |
Take a look at the following statistics related to the make-up of the marketing majors at The University of Alabama.
| Related Major | Annual Graduates |
|---|---|
| Finance & Financial Management | 581 |
| Business Administration & Management | 528 |
| Accounting | 315 |
| General Business/Commerce | 196 |
| Hospitality Management | 138 |
More about our data sources and methodologies.