We've gathered data and other essential information about the program, such as the average salary of graduates, ethnicity of students, how many students graduated in recent times, and more. We've also included details on how UA ranks compared to other colleges offering a major in marketing.
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In College Factual's most recent rankings for the best schools for marketing majors, UA came in at #36. This puts it in the top 5% of the country in this field of study. It is also ranked #1 in Alabama.
During the 2020-2021 academic year, The University of Alabama handed out 605 bachelor's degrees in marketing. This is an increase of 8% over the previous year when 560 degrees were handed out.
In 2021, 137 students received their master’s degree in marketing from UA. This makes it the #6 most popular school for marketing master’s degree candidates in the country.
In addition, 4 students received their doctoral degrees in marketing in 2021, making the school the #2 most popular school in the United States for this category of students.
The median salary of marketing students who receive their bachelor's degree at UA is $45,924. This is great news for graduates of the program, since this figure is higher than the national average of $41,682 for all marketing bachelor's degree recipients.
Graduates of the master's marketing program at UA make a median salary of $53,740. This is a better than average outcome since the median salary for all marketing graduates with a master's is $52,533.
While getting their bachelor's degree at UA, marketing students borrow a median amount of $23,071 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $25,000.
The typical student loan payment of a bachelor's degree student from the marketing program at UA is $723 per month.
Take a look at the following statistics related to the make-up of the marketing majors at The University of Alabama.
The marketing program at UA awarded 605 bachelor's degrees in 2020-2021. About 42% of these degrees went to men with the other 58% going to women.
The majority of the students with this major are white. About 84% of 2021 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from The University of Alabama with a bachelor's in marketing.
Ethnic Background | Number of Students |
---|---|
Asian | 2 |
Black or African American | 31 |
Hispanic or Latino | 33 |
White | 506 |
Non-Resident Aliens | 8 |
Other Races | 25 |
Of the 137 students who earned a master's degree in Marketing from UA in 2020-2021, 29% were men and 71% were women.
The majority of the students with this major are white. About 81% of 2021 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from The University of Alabama with a master's in marketing.
Ethnic Background | Number of Students |
---|---|
Asian | 1 |
Black or African American | 7 |
Hispanic or Latino | 8 |
White | 111 |
Non-Resident Aliens | 1 |
Other Races | 9 |
Related Major | Annual Graduates |
---|---|
Finance & Financial Management | 662 |
Business Administration & Management | 605 |
Accounting | 406 |
Business/Managerial Economics | 212 |
Management Information Systems | 124 |
More about our data sources and methodologies.