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Marketing at The University of Alabama

605 Bachelor's Degrees
137 Master's Degrees
4 Doctor's Degrees
Marketing is one of the majors in the business, management & marketing program at The University of Alabama.

We've gathered data and other essential information about the program, such as the average salary of graduates, ethnicity of students, how many students graduated in recent times, and more. We've also included details on how UA ranks compared to other colleges offering a major in marketing.

Jump to any of the following sections:


 

Marketing Degrees Available at UA

UA Marketing Rankings

In College Factual's most recent rankings for the best schools for marketing majors, UA came in at #36. This puts it in the top 5% of the country in this field of study. It is also ranked #1 in Alabama.

Ranking Type Rank
Best Marketing Doctor’s Degree Colleges for Veterans 1
Best Marketing Colleges for Veterans 2
Best Marketing Bachelor’s Degree Colleges for Veterans 2
Best Marketing Master’s Degree Colleges for Veterans 2
Best Marketing Graduate Degree Colleges for Veterans 3
Best Marketing Doctor’s Degree Schools 4
Best Value Doctor’s Degree Colleges for Marketing (Income Over $110k) 4
Best Value Doctor’s Degree Colleges for Marketing 5
Highest Paid Doctor’s Degree Marketing Graduates 6
Best Value Doctor’s Degree Colleges for Marketing (With Aid) 6
Best Value Doctor’s Degree Colleges for Marketing (Income $75-$110k) 7
Best Value Doctor’s Degree Colleges for Marketing (Income $0-$30k) 7
Best Value Doctor’s Degree Colleges for Marketing (Income $30-$48k) 7
Best Value Master’s Degree Colleges for Marketing (Income Over $110k) 8
Best Value Doctor’s Degree Colleges for Marketing (Income $48-$75k) 8
Best Marketing Master’s Degree Schools 13
Best Marketing Graduate Degree Schools 17
Best Value Master’s Degree Colleges for Marketing (Income $75-$110k) 17
Best Value Master’s Degree Colleges for Marketing (With Aid) 18
Best Value Master’s Degree Colleges for Marketing (Income $48-$75k) 26
Best Marketing Bachelor’s Degree Schools 28
Best Value Master’s Degree Colleges for Marketing (Income $0-$30k) 31
Best Value Master’s Degree Colleges for Marketing (Income $30-$48k) 33
Best Marketing Schools 36
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k) 43
Best Value Master’s Degree Colleges for Marketing 53
Highest Paid Master’s Degree Marketing Graduates 55
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k) 68
Best Value Graduate Degree Colleges for Marketing 70
Best Value Colleges for Marketing (Income Over $110k) 78
Best Value Bachelor’s Degree Colleges for Marketing (With Aid) 81
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k) 109
Best Value Colleges for Marketing (Income $75-$110k) 119
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k) 131
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k) 136
Best Value Colleges for Marketing (With Aid) 139
Highest Paid Bachelor’s Degree Marketing Graduates 148
Best Value Bachelor’s Degree Colleges for Marketing 157
Best Value Colleges for Marketing (Income $48-$75k) 169
Best Value Colleges for Marketing (Income $0-$30k) 191
Best Value Colleges for Marketing (Income $30-$48k) 201
Highest Paid Marketing Graduates 226
Best Value Colleges for Marketing 239

Popularity of Marketing at UA

During the 2020-2021 academic year, The University of Alabama handed out 605 bachelor's degrees in marketing. This is an increase of 8% over the previous year when 560 degrees were handed out.

In 2021, 137 students received their master’s degree in marketing from UA. This makes it the #6 most popular school for marketing master’s degree candidates in the country.

In addition, 4 students received their doctoral degrees in marketing in 2021, making the school the #2 most popular school in the United States for this category of students.

How Much Do Marketing Graduates from UA Make?

$45,924 Bachelor's Median Salary
$53,740 Master's Median Salary

Salary of Marketing Graduates with a Bachelor's Degree

The median salary of marketing students who receive their bachelor's degree at UA is $45,924. This is great news for graduates of the program, since this figure is higher than the national average of $41,682 for all marketing bachelor's degree recipients.

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Salary of Marketing Graduates with a Master's Degree

Graduates of the master's marketing program at UA make a median salary of $53,740. This is a better than average outcome since the median salary for all marketing graduates with a master's is $52,533.

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How Much Student Debt Do Marketing Graduates from UA Have?

$23,071 Bachelor's Median Debt

Student Debt of Marketing Graduates with a Bachelor's Degree

While getting their bachelor's degree at UA, marketing students borrow a median amount of $23,071 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $25,000.

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The typical student loan payment of a bachelor's degree student from the marketing program at UA is $723 per month.


 

UA Marketing Students

Take a look at the following statistics related to the make-up of the marketing majors at The University of Alabama.

UA Marketing Bachelor’s Program

The marketing program at UA awarded 605 bachelor's degrees in 2020-2021. About 42% of these degrees went to men with the other 58% going to women.

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The majority of the students with this major are white. About 84% of 2021 graduates were in this category.

The following table and chart show the ethnic background for students who recently graduated from The University of Alabama with a bachelor's in marketing.

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Ethnic Background Number of Students
Asian 2
Black or African American 31
Hispanic or Latino 33
White 506
Non-Resident Aliens 8
Other Races 25

UA Marketing Master’s Program

Of the 137 students who earned a master's degree in Marketing from UA in 2020-2021, 29% were men and 71% were women.

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The majority of the students with this major are white. About 81% of 2021 graduates were in this category.

The following table and chart show the ethnic background for students who recently graduated from The University of Alabama with a master's in marketing.

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Ethnic Background Number of Students
Asian 1
Black or African American 7
Hispanic or Latino 8
White 111
Non-Resident Aliens 1
Other Races 9

Majors Similar to Marketing

Related Major Annual Graduates
Finance & Financial Management 662
Business Administration & Management 605
Accounting 406
Business/Managerial Economics 212
Management Information Systems 124

View All Marketing Related Majors >

References

More about our data sources and methodologies.

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