by our College Data Analytics TeamWe've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, average starting salaries, and more. In addition, we cover how WMU ranks in comparison to other schools with marketing programs.
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WMU was ranked #65 on College Factual's most recent list of the best schools for marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #2 in Michigan.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 61 |
| Best Marketing Schools | 65 |
During the 2021-2022 academic year, Western Michigan University handed out 277 bachelor's degrees in marketing. This is an increase of 25% over the previous year when 222 degrees were handed out.
Marketing majors who earn their bachelor's degree from WMU go on to jobs where they make a median salary of $53,081 a year. This is higher than $44,742, which is the national median for all marketing bachelor's degree recipients.
While getting their bachelor's degree at WMU, marketing students borrow a median amount of $30,203 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $31,427.
The typical student loan payment of a bachelor's degree student from the marketing program at WMU is $277 per month.
During the 2022-2023 academic year, part-time undergraduate students at WMU paid an average of $792 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $633 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $15,198 | $18,998 |
| Fees | $100 | $100 |
| Books and Supplies | $1,128 | $1,128 |
| On Campus Room and Board | $11,713 | $11,713 |
| On Campus Other Expenses | $2,631 | $2,631 |
Learn more about WMU tuition and fees.
The marketing program at WMU awarded 277 bachelor's degrees in 2021-2022. About 64% of these degrees went to men with the other 36% going to women.
The majority of the students with this major are white. About 80% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from Western Michigan University with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 5 |
| Black or African American | 14 |
| Hispanic or Latino | 17 |
| White | 221 |
| Non-Resident Aliens | 7 |
| Other Races | 13 |
Online degrees for the WMU marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the WMU Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at Western Michigan University.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 331 |
| Accounting | 203 |
| Finance & Financial Management | 194 |
| Human Resource Management | 62 |
| Specialized Sales, Merchandising & Marketing | 29 |
More about our data sources and methodologies.