by our College Data Analytics TeamWe've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, average starting salaries, and more. Also, learn how WMU ranks among other schools offering degrees in specialized marketing.
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The bachelor's program at WMU was ranked #27 on College Factual's Best Schools for specialized marketing list. It is also ranked #4 in Michigan.
| Ranking Type | Rank |
|---|---|
| Best Specialized Sales, Merchandising & Marketing Bachelor’s Degree Schools | 23 |
| Best Specialized Sales, Merchandising & Marketing Schools | 27 |
During the 2021-2022 academic year, Western Michigan University handed out 29 bachelor's degrees in specialized sales, merchandising & marketing. This is a decrease of 12% over the previous year when 33 degrees were handed out.
The median salary of specialized marketing students who receive their bachelor's degree at WMU is $28,765. Unfortunately, this is lower than the national average of $35,157 for all specialized marketing students.
In 2022-2023, the average part-time undergraduate tuition at WMU was $792 per credit hour for out-of-state students. The average for in-state students was $633 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $15,198 | $18,998 |
| Fees | $100 | $100 |
| Books and Supplies | $1,128 | $1,128 |
| On Campus Room and Board | $11,713 | $11,713 |
| On Campus Other Expenses | $2,631 | $2,631 |
Learn more about WMU tuition and fees.
In the 2021-2022 academic year, 29 students earned a bachelor's degree in specialized marketing from WMU. About 93% of these graduates were women and the other 7% were men.
The majority of the students with this major are white. About 76% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from Western Michigan University with a bachelor's in specialized marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 3 |
| Hispanic or Latino | 2 |
| White | 22 |
| Non-Resident Aliens | 0 |
| Other Races | 2 |
Online degrees for the WMU specialized marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the WMU Online Learning page.
Take a look at the following statistics related to the make-up of the specialized marketing majors at Western Michigan University.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 331 |
| Marketing | 277 |
| Accounting | 203 |
| Finance & Financial Management | 194 |
| Human Resource Management | 62 |
View All Specialized Sales, Merchandising & Marketing Related Majors >
More about our data sources and methodologies.