by our College Data Analytics TeamCollege Factual reviewed 43 schools in Texas to determine which ones were the best for bachelor's degree seekers in the field of marketing. When you put them all together, these colleges and universities awarded 4,063 bachelor's degrees in marketing during the 2022-2023 academic year.
What's on this page: * Our Methodology
Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. Below we explain some of the most important factors to consider before making your choice:
The overall quality of a bachelor's degree school is important to ensure a good education, not just how well they do in a particular major. To take this into account we include a college's overall Best Colleges ranking which itself looks at a collection of different factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.
Average early-career salary of those graduating with their bachelor's degree is one indicator we use in our analysis to find the schools that offer the highest-quality education. After all, your bachelor's degree won't mean much if it doesn't help you find a job that will help you earn a living.
The metrics below are just some of the other metrics that we use to determine our rankings.
Our complete ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their bachelor's degree.
The marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we've developed a number of major-specific rankings, including this list of the Best Marketing Bachelor's Degree Schools in Texas.
To further help you make the college decision, we've developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. Go ahead and give it a try, or bookmark the link so you can check it out later.
The following list ranks the best colleges and universities for pursuing a bachelor's degree in marketing.
Texas A&M University - College Station is a great choice for students pursuing a bachelor's degree in marketing. Texas A&M College Station is a fairly large public university located in the city of College Station.
Marketing bachelor's degree recipients from Texas A&M University - College Station receive an earnings boost of approximately $7,519 over the typical earnings of marketing majors.
More information about a bachelor’s in marketing from Texas A&M University - College Station
It's hard to beat Texas Tech University if you wish to pursue a bachelor's degree in marketing. Located in the large city of Lubbock, Texas Tech is a public university with a very large student population.
Marketing bachelor's degree recipients from Texas Tech University receive an earnings boost of around $5,827 above the typical income of marketing graduates.
More information about a bachelor’s in marketing from Texas Tech University
Baylor University is one of the finest schools in the United States for getting a bachelor's degree in marketing. Located in the city of Waco, Baylor is a private not-for-profit university with a very large student population.
Those marketing students who get their bachelor's degree from Baylor University earn $13,216 more than the average marketing grad.
More information about a bachelor’s in marketing from Baylor University
Any student who is interested in a bachelor's degree in marketing has to check out The University of Texas at Austin. UT Austin is a very large public university located in the city of Austin.
Marketing bachelor's degree recipients from The University of Texas at Austin earn a boost of about $15,482 over the typical income of marketing graduates.
More information about a bachelor’s in marketing from The University of Texas at Austin
TCU is a fairly large private not-for-profit university located in the large city of Fort Worth.
Marketing bachelor's degree recipients from Texas Christian University receive an earnings boost of around $24,551 above the typical earnings of marketing graduates.
More information about a bachelor’s in marketing from Texas Christian University
SMU is a fairly large private not-for-profit university located in the suburb of Dallas.
Marketing bachelor's degree recipients from Southern Methodist University receive an earnings boost of about $6,844 over the average earnings of marketing graduates.
More information about a bachelor’s in marketing from Southern Methodist University
UT Dallas is a fairly large public university located in the city of Richardson.
Marketing bachelor's degree recipients from The University of Texas at Dallas receive an earnings boost of about $7,438 over the average earnings of marketing graduates.
More information about a bachelor’s in marketing from The University of Texas at Dallas
Texas State is a very large public university located in the small city of San Marcos.
Those marketing students who get their bachelor's degree from Texas State University make $4,126 more than the average marketing grad.
More information about a bachelor’s in marketing from Texas State University
UNT is a fairly large public university located in the midsize city of Denton.
Soon after graduation, marketing bachelor's recipients usually earn an average of $43,828 at the beginning of their careers.
More information about a bachelor’s in marketing from University of North Texas
UTSA is a very large public university located in the city of San Antonio.
Bachelor's graduates who receive their degree from the marketing program make around $36,862 in the first couple years of their career.
More information about a bachelor’s in marketing from The University of Texas at San AntonioLearn about other programs related to Marketing that might interest you.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
Explore all the Best Marketing Colleges in the Southwest Area or other specific states within that region.
| State | Colleges | Degrees Awarded |
|---|---|---|
| Arizona | 200 | 865 |
| Oklahoma | 190 | 731 |
| New Mexico | 133 | 100 |
One of 21 majors within the Business, Management & Marketing area of study, Marketing has other similar majors worth exploring.
| Major | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 4,059 |
| Digital Marketing | 3 |
| Other Marketing | 1 |
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 7,780 |
| Finance & Financial Management | 4,650 |
| Accounting | 3,824 |
| General Business/Commerce | 2,009 |
| Management Information Systems | 1,220 |
| Human Resource Management | 599 |
| Hospitality Management | 441 |
| General Sales & Marketing | 383 |
| Entrepreneurial Studies | 372 |
| Management Sciences & Quantitative Methods | 349 |
