by our College Data Analytics TeamHere, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. In addition, we cover how UW - Madison ranks in comparison to other schools with marketing programs.
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Ranked at #4 in College Factual's most recent rankings, UW - Madison is in the top 1% of the country for marketing students pursuing a bachelor's degree. It is also ranked #1 in Wisconsin.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 3 |
| Best Marketing Schools | 4 |
| Best Marketing Master’s Degree Schools | 6 |
| Best Marketing Graduate Degree Schools | 8 |
During the 2021-2022 academic year, University of Wisconsin - Madison handed out 248 bachelor's degrees in marketing. This is an increase of 10% over the previous year when 226 degrees were handed out.
In 2022, 20 students received their master’s degree in marketing from UW - Madison. This makes it the #41 most popular school for marketing master’s degree candidates in the country.
Marketing majors who earn their bachelor's degree from UW - Madison go on to jobs where they make a median salary of $65,224 a year. This is great news for graduates of the program, since this figure is higher than the national average of $44,742 for all marketing bachelor's degree recipients.
While getting their bachelor's degree at UW - Madison, marketing students borrow a median amount of $41,636 in student loans. This is higher than the the typical median of $31,427 for all marketing majors across the country.
The typical student loan payment of a bachelor's degree student from the marketing program at UW - Madison is $345 per month.
Out-of-state part-time undergraduates at UW - Madison paid an average of $1,627 per credit hour in 2022-2023. The average for in-state students was $402 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $9,644 | $39,042 |
| Fees | $1,561 | $1,561 |
| Books and Supplies | $1,100 | $1,100 |
| On Campus Room and Board | $13,500 | $13,500 |
| On Campus Other Expenses | $3,100 | $3,100 |
Learn more about UW - Madison tuition and fees.
During the 2021-2022 academic year, 248 students graduated with a bachelor's degree in marketing from UW - Madison. About 30% were men and 70% were women.
The majority of bachelor's degree recipients in this major at UW - Madison are white. In the most recent graduating class for which data is available, 73% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Wisconsin - Madison with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 16 |
| Black or African American | 3 |
| Hispanic or Latino | 19 |
| White | 182 |
| Non-Resident Aliens | 11 |
| Other Races | 17 |
UW - Madison does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UW - Madison Online Learning page.
Marketing majors graduating with a master's degree from UW - Madison make a median salary of $117,372 a year. This is a better than average outcome since the median salary for all marketing graduates with a master's is $61,017.
Of the 31 students who earned a master's degree in Marketing from UW - Madison in 2021-2022, 42% were men and 58% were women.
The majority of the students with this major are white. About 71% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from University of Wisconsin - Madison with a master's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 3 |
| Black or African American | 1 |
| Hispanic or Latino | 3 |
| White | 22 |
| Non-Resident Aliens | 1 |
| Other Races | 1 |
Take a look at the following statistics related to the make-up of the marketing majors at University of Wisconsin - Madison.
| Related Major | Annual Graduates |
|---|---|
| Finance & Financial Management | 491 |
| Entrepreneurial Studies | 338 |
| Business Administration & Management | 234 |
| General Business/Commerce | 224 |
| Real Estate | 221 |
More about our data sources and methodologies.