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2022 Most Popular Bachelor's Degree Colleges for Marketing in the Great Lakes Region

160 Colleges in the Great Lakes Region
9,011 Bachelor's Degrees
$40,900 Avg Early-Career Salary
Ranked #12 in popularity, marketing is one of the most sought-after bachelor's degree programs in the nation. So, there are lots of possibilities to explore when you're trying to determine where you want to get your degree.

For its 2022 ranking, College Factual looked at 160 schools in the Great Lakes Region to determine which ones were the most popular for marketing students pursuing a bachelor's degree. When you put them all together, these colleges and universities awarded 9,011 bachelor's degrees in marketing during the 2019-2020 academic year.

Jump to one of the following sections: * Other Rankings

Choosing a Great Marketing School for Your Bachelor's Degree

Most Popular Bachelor's Degree Colleges for Marketing in the Great Lakes Region Your choice of school for getting your bachelor's degree in marketing matters. We created our Most Popular Bachelor's Degree Colleges for Marketing in the Great Lakes Region ranking to make it a little easier to choose the right one for you.

A high popularity ranking isn't always a sign that a school has a great overall quality ranking for marketing, but it does mean that many students are choosing the school for some reason. This may be due to it being a great value, it offering a stellar educational experience, or the subject is a major focus of the school.

More Ways to Rank Marketing Schools

Associate Degrees in Marketing
Master's Degrees in Marketing
Doctor's Degrees in Marketing
Overall Popularity in Marketing

This ranking is just one of the many we have created. First of all, if you are interested in other degree levels, you may want to take a look at one of the rankings highlighted above. Also, if you are interested in attending school in a specific part of the country, see our rankings by location. On top of that, you can visit our other rankings for marketing.

To further help you make the college decision, we've developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. Go ahead and give it a try, or bookmark the link so you can check it out later.


 

Below you'll see a list of the most popular colleges and universities for pursuing a bachelor's degree in marketing. Only those schools that rank in the top 15% of all the schools we analyze get awarded with a place on this list.

24 Most Well Attended Schools for Marketing Students Working on Their Bachelor's

1
505 Annual Bachelor's Degrees
#1 Most Popular In OH
#1 Best Quality In OH

Ohio State University - Main Campus is one of the most popular schools in the United States for getting a bachelor's degree in marketing. Ohio State is a fairly large public university located in the large city of Columbus. Potential students might also be interested to know that the school ranks #1 in quality for bachelor's degrees in marketing in Ohio.

There were about 505 marketing students who graduated with this degree at Ohio State in the most recent year we have data available.

Bachelor's recipients from the marketing program at Ohio State University - Main Campus earn $6,100 above the standard college grad with the same degree when they enter the workforce.

More information about a bachelor’s in marketing from Ohio State University - Main Campus

2
434 Annual Bachelor's Degrees
#2 Most Popular In OH
#6 Best Quality In OH

You'll be surrounded by many like-minded peers at University of Cincinnati - Main Campus if you wish to pursue a bachelor's degree in marketing. UC is a very large public university located in the large city of Cincinnati. Potential students might also be interested to know that the school ranks #6 in quality for bachelor's degrees in marketing in Ohio.

There were roughly 434 marketing students who graduated with this degree at UC in the most recent year we have data available.

Soon after graduating, marketing bachelor's recipients typically make around $42,300 in their early careers.

More information about a bachelor’s in marketing from University of Cincinnati - Main Campus

3
314 Annual Bachelor's Degrees
#1 Most Popular In MI
#2 Best Quality In MI

Grand Valley State University is a popular choice for students pursuing a bachelor's degree in marketing. GVSU is a very large public university located in the suburb of Allendale. Potential students might also be interested to know that the school ranks #2 in quality for bachelor's degrees in marketing in Michigan.

There were about 314 marketing individuals who graduated with this degree at GVSU in the most recent data year.

Soon after graduating, marketing bachelor's recipients generally make an average of $41,800 in their early careers.

More information about a bachelor’s in marketing from Grand Valley State University

4
301 Annual Bachelor's Degrees
#3 Most Popular In OH
#2 Best Quality In OH

Miami University - Oxford is a popular decision for students pursuing a bachelor's degree in marketing. Miami University - Oxford is a fairly large public university located in the fringe town of Oxford. You also may be intersted to know that the school ranks #2 in quality for bachelor's degrees in marketing in Ohio.

There were approximately 301 marketing students who graduated with this degree at Miami University - Oxford in the most recent data year.

Marketing bachelor's degree recipients from Miami University - Oxford earn a boost of around $11,900 over the average income of marketing majors.

More information about a bachelor’s in marketing from Miami University - Oxford

5
292 Annual Bachelor's Degrees
#1 Most Popular In WI
#6 Best Quality In WI

Located in the city of Milwaukee, UWM is a public university with a fairly large student population. Potential students might also be interested to know that the school ranks #6 in quality for bachelor's degrees in marketing in Wisconsin.

There were approximately 292 marketing students who graduated with this degree at UWM in the most recent data year.

Students who graduate with their bachelor's from the marketing program state that they receive average early career wages of $40,000.

More information about a bachelor’s in marketing from University of Wisconsin - Milwaukee

6
291 Annual Bachelor's Degrees
#1 Most Popular In IL
#3 Best Quality In IL

Located in the suburb of Normal, Illinois State is a public university with a very large student population. This isn't the only ranking where the school placed. It's also #3 in quality for bachelor's degrees in marketing in Illinois.

There were approximately 291 marketing individuals who graduated with this degree at Illinois State in the most recent year we have data available.

Soon after graduation, marketing bachelor's recipients generally earn about $42,500 at the beginning of their careers.

More information about a bachelor’s in marketing from Illinois State University

7
286 Annual Bachelor's Degrees
#4 Most Popular In OH
#8 Best Quality In OH

Located in the large city of Toledo, University of Toledo is a public university with a fairly large student population. This isn't the only ranking where the school placed. It's also #8 in quality for bachelor's degrees in marketing in Ohio.

There were roughly 286 marketing individuals who graduated with this degree at University of Toledo in the most recent data year.

Students who graduate with their bachelor's from the marketing program report average early career income of $41,300.

More information about a bachelor’s in marketing from University of Toledo

8
Michigan State crest
Michigan State University
East Lansing, MI
277 Annual Bachelor's Degrees
#2 Most Popular In MI
#1 Best Quality In MI

Located in the small city of East Lansing, Michigan State is a public university with a fairly large student population. You also may be intersted to know that the school ranks #1 in quality for bachelor's degrees in marketing in Michigan.

There were roughly 277 marketing individuals who graduated with this degree at Michigan State in the most recent data year.

Marketing bachelor's degree recipients from Michigan State University earn a boost of around $10,400 above the typical income of marketing graduates.

More information about a bachelor’s in marketing from Michigan State University

9
244 Annual Bachelor's Degrees
#5 Most Popular In OH
#9 Best Quality In OH

OHIO Athens is a very large public university located in the town of Athens. Potential students might also be interested to know that the school ranks #9 in quality for bachelor's degrees in marketing in Ohio.

There were about 244 marketing students who graduated with this degree at OHIO Athens in the most recent data year.

Those marketing students who get their bachelor's degree from Ohio University - Athens Campus receive $4,000 more than the average marketing graduate.

More information about a bachelor’s in marketing from Ohio University - Athens Campus

10
222 Annual Bachelor's Degrees
#2 Most Popular In WI
#1 Best Quality In WI

Located in the city of Madison, UW - Madison is a public university with a fairly large student population. This isn't the only ranking where the school placed. It's also #1 in quality for bachelor's degrees in marketing in Wisconsin.

There were about 222 marketing individuals who graduated with this degree at UW - Madison in the most recent data year.

Marketing bachelor's degree recipients from University of Wisconsin - Madison earn a boost of approximately $15,400 over the typical earnings of marketing graduates.

More information about a bachelor’s in marketing from University of Wisconsin - Madison

11
218 Annual Bachelor's Degrees
#3 Most Popular In MI
#5 Best Quality In MI

Located in the city of Kalamazoo, WMU is a public university with a large student population. Potential students might also be interested to know that the school ranks #5 in quality for bachelor's degrees in marketing in Michigan.

There were about 218 marketing individuals who graduated with this degree at WMU in the most recent year we have data available.

Those marketing students who get their bachelor's degree from Western Michigan University receive $2,300 more than the average marketing graduate.

More information about a bachelor’s in marketing from Western Michigan University

12
216 Annual Bachelor's Degrees
#6 Most Popular In OH
#16 Best Quality In OH

Kent State is a very large public university located in the suburb of Kent.

There were roughly 216 marketing individuals who graduated with this degree at Kent State in the most recent data year.

Bachelor's students who receive their degree from the marketing program make about $37,500 in their early career salary.

More information about a bachelor’s in marketing from Kent State University at Kent

13
Central Michigan crest
Central Michigan University
Mount Pleasant, MI
190 Annual Bachelor's Degrees
#4 Most Popular In MI
#3 Best Quality In MI

Central Michigan is a fairly large public university located in the distant town of Mount Pleasant. Potential students might also be interested to know that the school ranks #3 in quality for bachelor's degrees in marketing in Michigan.

There were approximately 190 marketing individuals who graduated with this degree at Central Michigan in the most recent year we have data available.

Those marketing students who get their bachelor's degree from Central Michigan University receive $10,300 more than the standard marketing grad.

More information about a bachelor’s in marketing from Central Michigan University

14
DePaul crest
DePaul University
Chicago, IL
186 Annual Bachelor's Degrees
#2 Most Popular In IL
#6 Best Quality In IL

Located in the large city of Chicago, DePaul is a private not-for-profit university with a fairly large student population. Potential students might also be interested to know that the school ranks #6 in quality for bachelor's degrees in marketing in Illinois.

There were about 186 marketing students who graduated with this degree at DePaul in the most recent year we have data available.

Bachelor's recipients from the marketing major at DePaul University make $3,000 more than the typical graduate in this field shortly after graduation.

More information about a bachelor’s in marketing from DePaul University

15
184 Annual Bachelor's Degrees
#3 Most Popular In WI
#5 Best Quality In WI

UW - Whitewater is a large public university located in the distant town of Whitewater. This isn't the only ranking where the school placed. It's also #5 in quality for bachelor's degrees in marketing in Wisconsin.

There were roughly 184 marketing students who graduated with this degree at UW - Whitewater in the most recent year we have data available.

Students who graduate with their bachelor's from the marketing program report average early career wages of $41,400.

More information about a bachelor’s in marketing from University of Wisconsin - Whitewater

16
152 Annual Bachelor's Degrees
#3 Most Popular In IL
#8 Best Quality In IL

NIU is a large public university located in the small suburb of Dekalb. You also may be intersted to know that the school ranks #8 in quality for bachelor's degrees in marketing in Illinois.

There were roughly 152 marketing individuals who graduated with this degree at NIU in the most recent year we have data available.

Bachelor's graduates who receive their degree from the marketing program make about $40,900 for their early career.

More information about a bachelor’s in marketing from Northern Illinois University

17
149 Annual Bachelor's Degrees
#5 Most Popular In MI
#14 Best Quality In MI

Eastern Michigan is a large public university located in the large suburb of Ypsilanti.

There were about 149 marketing individuals who graduated with this degree at Eastern Michigan in the most recent year we have data available.

Students who graduate with their bachelor's from the marketing program report average early career wages of $40,000.

More information about a bachelor’s in marketing from Eastern Michigan University

18
146 Annual Bachelor's Degrees
#4 Most Popular In IL
#5 Best Quality In IL

Located in the city of Chicago, Loyola Chicago is a private not-for-profit university with a large student population. Potential students might also be interested to know that the school ranks #5 in quality for bachelor's degrees in marketing in Illinois.

There were approximately 146 marketing individuals who graduated with this degree at Loyola Chicago in the most recent year we have data available.

Those marketing students who get their bachelor's degree from Loyola University Chicago receive $5,300 more than the standard marketing student.

More information about a bachelor’s in marketing from Loyola University Chicago

19
143 Annual Bachelor's Degrees
#7 Most Popular In OH
#3 Best Quality In OH

UDayton is a fairly large private not-for-profit university located in the city of Dayton. Potential students might also be interested to know that the school ranks #3 in quality for bachelor's degrees in marketing in Ohio.

There were approximately 143 marketing individuals who graduated with this degree at UDayton in the most recent year we have data available.

Marketing bachelor's degree recipients from University of Dayton earn a boost of approximately $3,700 above the average income of marketing graduates.

More information about a bachelor’s in marketing from University of Dayton

20
141 Annual Bachelor's Degrees
#6 Most Popular In MI
#13 Best Quality In MI

Wayne State is a very large public university located in the city of Detroit.

There were approximately 141 marketing individuals who graduated with this degree at Wayne State in the most recent year we have data available.

Bachelor's students who receive their degree from the marketing program make about $37,800 in the first couple years of their career.

More information about a bachelor’s in marketing from Wayne State University

21
136 Annual Bachelor's Degrees
#5 Most Popular In IL
#9 Best Quality In IL

UIC is a fairly large public university located in the city of Chicago. Potential students might also be interested to know that the school ranks #9 in quality for bachelor's degrees in marketing in Illinois.

There were roughly 136 marketing individuals who graduated with this degree at UIC in the most recent data year.

After graduating, marketing bachelor's recipients generally earn an average of $38,800 in their early careers.

More information about a bachelor’s in marketing from University of Illinois at Chicago

22
134 Annual Bachelor's Degrees
#4 Most Popular In WI
#4 Best Quality In WI

Located in the small city of Eau Claire, UW - Eau Claire is a public university with a fairly large student population. You also may be intersted to know that the school ranks #4 in quality for bachelor's degrees in marketing in Wisconsin.

There were roughly 134 marketing individuals who graduated with this degree at UW - Eau Claire in the most recent data year.

Marketing bachelor's degree recipients from University of Wisconsin - Eau Claire receive an earnings boost of approximately $2,900 over the average income of marketing graduates.

More information about a bachelor’s in marketing from University of Wisconsin - Eau Claire

23
127 Annual Bachelor's Degrees
#6 Most Popular In IL
#1 Best Quality In IL

Located in the small city of Champaign, UIUC is a public university with a fairly large student population. Potential students might also be interested to know that the school ranks #1 in quality for bachelor's degrees in marketing in Illinois.

There were roughly 127 marketing students who graduated with this degree at UIUC in the most recent data year.

Marketing bachelor's degree recipients from University of Illinois at Urbana-Champaign receive an earnings boost of around $15,000 over the average income of marketing graduates.

More information about a bachelor’s in marketing from University of Illinois at Urbana-Champaign

24
124 Annual Bachelor's Degrees
#1 Most Popular In IN
#6 Best Quality In IN

Ball State is a very large public university located in the city of Muncie. Potential students might also be interested to know that the school ranks #6 in quality for bachelor's degrees in marketing in Indiana.

There were approximately 124 marketing individuals who graduated with this degree at Ball State in the most recent data year.

Bachelor's graduates who receive their degree from the marketing program make about $35,200 for their early career.

More information about a bachelor’s in marketing from Ball State University

Additional Noteworthy Schools

Here are some additional great schools for Marketing students in the Great Lakes Region that almost earned our Most Popular Bachelor's Degree Colleges for Marketing in the Great Lakes Region award.

Rank College Location
25 University of Wisconsin - La Crosse La Crosse, WI
26 Butler University Indianapolis, IN
27 Marquette University Milwaukee, WI
28 University of Akron Main Campus Akron, OH
29 Purdue University - Main Campus West Lafayette, IN
30 Bowling Green State University - Main Campus Bowling Green, OH
31 Oakland University Rochester Hills, MI
32 Northwood University Midland, MI
25 University of Wisconsin - La Crosse La Crosse, WI

Best Marketing Colleges by State

Explore the most popular marketing schools for a specific state in the Great Lakes Region .

State Colleges Degrees Awarded
Michigan 255 1,965
Ohio 246 3,223
Illinois 231 1,735
Indiana 227 800
Wisconsin 209 1,397

View All Rankings >

Marketing is one of 21 different types of Business, Management & Marketing programs to choose from.

Marketing Concentrations

Major Annual Graduates
Marketing/Marketing Management, General 8,764
Other Marketing 232
Digital Marketing 11
Marketing Research 4

Related Major Annual Graduates
Business Administration & Management 18,371
Finance & Financial Management 8,740
Accounting 8,393
General Business/Commerce 4,898
Management Sciences & Quantitative Methods 2,151
Human Resource Management 2,110
Management Information Systems 1,571
Hospitality Management 1,270
International Business 1,061
Business/Managerial Economics 633

Notes and References

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