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2023 Most Popular Colleges for Marketing in the Great Lakes Region

205 Ranked Colleges
9,982 Degrees Awarded
$29,900 Avg Cost*
Most Well Attended Marketing Major in the Great Lakes Region

It’s not easy to decide which college to attend when there so many options available for students. At College Factual, we’re committed to helping you make that decision by providing information such as that found in our “Most Well Attended Marketing Major in the Great Lakes Region” ranking.

In 2020-2021, 52,916 people earned their degree in marketing, making the major the 17th most popular in the United States. In 2019-2020, marketing graduates who were awarded their degree in 2017-2019, earned an average of $42,991 and had an average of $25,213 in loans still to pay off.

Across the Great Lakes region, there were 9,982 marketing graduates with average earnings and debt of $43,781 and $25,049 respectively.

This year’s “Most Well Attended Marketing Major in the Great Lakes Region” ranking analyzed 205 colleges that offered a degree in marketing. The schools that top this list are recognized because they have one of the most popular marketing programs in the United States.

See our ranking methodology to learn more.

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Since picking the right college can be one of the most important decisions of your life, we’ve developed the “Most Well Attended Marketing Major in the Great Lakes Region” ranking, along with many other major-related rankings, to help you make that decision.

One of our other unique offerings is College Combat. This tool lets you build your own customized comparisons utilizing the factors that are most important to you. Test it out by comparing your favorite schools against others you are considering, or bookmark the tool so you can experiment with it later.

Most Well Attended Marketing Major in the Great Lakes Region

The following schools top our list of the Best “Most Well Attended Marketing Major in the Great Lakes Region”.

1

You’ll be in good company if you decide to attend University of Cincinnati - Main Campus. It ranked #1 on our 2023 Most Well Attended Marketing Major in the Great Lakes Region list. Located in Cincinnati, Ohio, this large public school handed out 511 degrees to qualified ’s marketing students in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 4.7%, which is much lower than the national rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 88%.

Full University of Cincinnati - Main Campus Marketing Report

2

You’ll be in good company if you decide to attend Ohio State University - Main Campus. It ranked #2 on our 2023 Most Well Attended Marketing Major in the Great Lakes Region list. Columbus, Ohio is the setting for this large institution of higher learning. The public school handed out ’s marketing degrees to 427 students in 2020-2021.

The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year. The school has an impressive undergrad student loan default rate. It’s only 3.6%, which is much lower than the national rate of 10.1%.

Full Ohio State University - Main Campus Marketing Report

3

Out of the 205 schools in the Most Well Attended Marketing Major in the Great Lakes Region that were part of this year’s ranking, Miami University - Oxford landed the #3 spot on the list. Miami University - Oxford is a fairly large public school situated in Oxford, Ohio. It awarded 309 ’s marketing degrees in 2020-2021.

The low undergrad student loan default rate of 4.0% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 88%.

Read more about Marketing at Miami University - Oxford

4

You’ll be in good company if you decide to attend University of Wisconsin - Milwaukee. It ranked #4 on our 2023 Most Well Attended Marketing Major in the Great Lakes Region list. UWM is a large public school situated in Milwaukee, Wisconsin. It awarded 304 ’s marketing degrees in 2020-2021.

Full UWM Marketing Report

5

You’ll be in good company if you decide to attend Grand Valley State University. It ranked #5 on our 2023 Most Well Attended Marketing Major in the Great Lakes Region list. Allendale, Michigan is the setting for this large institution of higher learning. The public school handed out ’s marketing degrees to 302 students in 2020-2021.

The undergrad student loan default rate at the school is 2.7%, which is quite low when compared to the national default rate of 10.1%.

Full Grand Valley State University Marketing Report

6

University of Toledo came in at #6 in this year’s edition of the Most Well Attended Marketing Major in the Great Lakes Region ranking. Toledo, Ohio is the setting for this fairly large institution of higher learning. The public school handed out ’s marketing degrees to 296 students in 2020-2021.

Read more about Marketing at University of Toledo

7

Illinois State University landed the #7 spot on the 2023 Most Well Attended Marketing Major in the Great Lakes Region ranking. Illinois State is a large school located in Normal, Illinois that handed out 283 ’s marketing degrees in 2020-2021.

The undergrad student loan default rate at the school is 3.6%, which is quite low when compared to the national default rate of 10.1%.

Full Illinois State University Marketing Report

8
Michigan State crest
Michigan State University
East Lansing, Michigan

With a ranking of #8, Michigan State University did quite well on the 2023 Most Well Attended Marketing Major in the Great Lakes Region list. East Lansing, Michigan is the setting for this large institution of higher learning. The public school handed out ’s marketing degrees to 275 students in 2020-2021.

Students who start out at the school are likely to stick around. The freshman retention rate is 91%. The undergrad student loan default rate at the school is 2.6%, which is quite low when compared to the national default rate of 10.1%.

Full Michigan State Marketing Report

9

Ohio University - Athens Campus landed the #9 spot on the 2023 Most Well Attended Marketing Major in the Great Lakes Region ranking. Ohio University - Athens Campus is a public institution located in Athens, Ohio. The school has a large population, and it awarded 293 ’s degrees in 2020-2021.

Read full report on Marketing at Ohio University - Athens Campus

10
Northwestern crest
Northwestern University
Evanston, Illinois

Northwestern University landed the #10 spot on the 2023 Most Well Attended Marketing Major in the Great Lakes Region ranking. Evanston, Illinois is the setting for this large institution of higher learning. The private not-for-profit school handed out ’s marketing degrees to 251 students in 2020-2021.

The impressive undergraduate student-to-faculty ratio of 6 to 1 means that students may have more opportunities to work more closely with their professors than they would at other schools. With a freshman retention rate of 97%, the school does an excellent job of retaining its undergraduate students. The low undergrad student loan default rate of 0.6% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about Marketing at Northwestern University

11

University of Wisconsin - Madison ranked #11 on this year’s Most Well Attended Marketing Major in the Great Lakes Region list. University of Wisconsin - Madison is a large public school situated in Madison, Wisconsin. It awarded 246 ’s marketing degrees in 2020-2021.

With a freshman retention rate of 95%, the school does an excellent job of retaining its undergraduate students. The undergrad student loan default rate at the school is 0.9%, which is quite low when compared to the national default rate of 10.1%.

Full UW - Madison Marketing Report

12
WMU crest
Western Michigan University
Kalamazoo, Michigan

With a ranking of #12, Western Michigan University did quite well on the 2023 Most Well Attended Marketing Major in the Great Lakes Region list. WMU is located in Kalamazoo, Michigan and, has a fairly large student population. In 2020-2021, this school awarded 222 ’s marketing degrees to qualified students.

Full Western Michigan University Marketing Report

13

With a ranking of #13, University of Dayton did quite well on the 2023 Most Well Attended Marketing Major in the Great Lakes Region list. UDayton is located in Dayton, Ohio and, has a fairly large student population. In 2020-2021, this school awarded 199 ’s marketing degrees to qualified students.

Students who start out at the school are likely to stick around. The freshman retention rate is 91%. The low undergrad student loan default rate of 1.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read full report on Marketing at University of Dayton

14
DePaul crest
DePaul University
Chicago, Illinois

DePaul University ranked #14 on this year’s Most Well Attended Marketing Major in the Great Lakes Region list. Located in Chicago, Illinois, this large private not-for-profit school awarded 192 degrees to qualified ’s marketing students in 2020-2021.

The undergrad student loan default rate at the school is 3.7%, which is quite low when compared to the national default rate of 10.1%.

Read more about Marketing at DePaul University

15
Wayne State crest
Wayne State University
Detroit, Michigan

Wayne State University landed the #15 spot on the 2023 Most Well Attended Marketing Major in the Great Lakes Region ranking. Located in Detroit, Michigan, this large public school handed out 190 degrees to qualified ’s marketing students in 2020-2021.

Read full report on Marketing at Wayne State

16

University of Illinois at Chicago did quite well in the 2023 Most Well Attended Marketing Major in the Great Lakes Region ranking, coming in at #16. Chicago, Illinois is the setting for this large institution of higher learning. The public school handed out ’s marketing degrees to 180 students in 2020-2021.

The low undergrad student loan default rate of 2.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about Marketing at UIC

16

University of Illinois at Urbana-Champaign ranked #16 on this year’s Most Well Attended Marketing Major in the Great Lakes Region list. UIUC is a large public school situated in Champaign, Illinois. It awarded 180 ’s marketing degrees in 2020-2021.

The low undergrad student loan default rate of 2.3% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year.

Read more about Marketing at University of Illinois at Urbana-Champaign

18
Loyola Chicago crest
Loyola University Chicago
Chicago, Illinois

Loyola University Chicago came in at #18 in this year’s edition of the Most Well Attended Marketing Major in the Great Lakes Region ranking. Loyola Chicago is a fairly large school located in Chicago, Illinois that handed out 174 ’s marketing degrees in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 2.7%, which is much lower than the national rate of 10.1%. With a freshman retention rate of 85%, the school does an excellent job of retaining its undergraduate students.

Read full report on Marketing at Loyola University Chicago

19

Kent State University at Kent did quite well in the 2023 Most Well Attended Marketing Major in the Great Lakes Region ranking, coming in at #19. Kent State University at Kent is a large public school situated in Kent, Ohio. It awarded 158 ’s marketing degrees in 2020-2021.

Full Kent State Marketing Report

20

Northern Illinois University came in at #20 in this year’s edition of the Most Well Attended Marketing Major in the Great Lakes Region ranking. Dekalb, Illinois is the setting for this fairly large institution of higher learning. The public school handed out ’s marketing degrees to 154 students in 2020-2021.

Read more about Marketing at Northern Illinois University

21

University of Wisconsin - Whitewater landed the #21 spot on the 2023 Most Well Attended Marketing Major in the Great Lakes Region ranking. University of Wisconsin - Whitewater is located in Whitewater, Wisconsin and, has a fairly large student population. In 2020-2021, this school awarded 166 ’s marketing degrees to qualified students.

Read more about Marketing at University of Wisconsin - Whitewater

22
Central Michigan crest
Central Michigan University
Mount Pleasant, Michigan

Central Michigan University landed the #22 spot on the 2023 Most Well Attended Marketing Major in the Great Lakes Region ranking. Central Michigan is located in Mount Pleasant, Michigan and, has a fairly large student population. In 2020-2021, this school awarded 145 ’s marketing degrees to qualified students.

The low undergrad student loan default rate of 4.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Full Central Michigan Marketing Report

23

With a ranking of #23, University of Wisconsin - La Crosse did quite well on the 2023 Most Well Attended Marketing Major in the Great Lakes Region list. This fairly large school is located in La Crosse, Wisconsin, and it awarded 141 ’s marketing degrees in 2020-2021.

With a freshman retention rate of 86%, the school does an excellent job of retaining its undergraduate students. The undergrad student loan default rate at the school is 1.5%, which is quite low when compared to the national default rate of 10.1%.

Read more about Marketing at UW - La Crosse

24

University of Wisconsin - Eau Claire did quite well in the 2023 Most Well Attended Marketing Major in the Great Lakes Region ranking, coming in at #24. This fairly large school is located in Eau Claire, Wisconsin, and it awarded 127 ’s marketing degrees in 2020-2021.

Full UW - Eau Claire Marketing Report

25

With a ranking of #25, University of Akron Main Campus did quite well on the 2023 Most Well Attended Marketing Major in the Great Lakes Region list. Akron, Ohio is the setting for this fairly large institution of higher learning. The public school handed out ’s marketing degrees to 121 students in 2020-2021.

Read full report on Marketing at University of Akron Main Campus

Rest of the Best 31 in Most Well Attended Marketing Major in the Great Lakes Region

Not only did these schools make the top 31 list, but they also landed in the top 15% of this year’s ranking:

26
Eastern Michigan crest
Eastern Michigan University
Ypsilanti, Michigan
26
Marquette crest
Marquette University
Milwaukee, Wisconsin
28
Xavier crest
Xavier University
Cincinnati, Ohio
29
Oakland crest
Oakland University
Rochester Hills, Michigan
30
Ball State crest
Ball State University
Muncie, Indiana
31
Northwood crest
Northwood University
Midland, Michigan

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Notes and References

References

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