2025 Best Marketing Bachelor's Degree Schools
Ranked #11 in popularity,
marketing is one of the most sought-after bachelor's degree programs in the nation. This makes choosing the right school a hard decision.
For its 2025 ranking, College Factual looked at 558 schools in the United States to determine which ones were the best for marketing students pursuing a bachelor's degree. When you put them all together, these colleges and universities awarded 44,531 bachelor's degrees in marketing during the <nil> academic year.
Jump to one of the following sections: * Our Methodology
Choosing a Great Marketing School for Your Bachelor's Degree
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. When choosing a school we recommend considering some of the following factors:
Quality Overall Is Important
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Average Earnings
To determine the overall quality of a graduate school, one factor we look at is the average early-career salary of those receiving their bachelor's degree from the school. This is because one of the main reasons people pursue their bachelor's degree is to enable themselves to find better-paying positions.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
- Major Focus - How many resources a school devotes to marketing students as compared to other majors.
- Major Demand - How many other marketing students want to attend this school to pursue a bachelor's degree.
- Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
- Student Debt - How much debt marketing students go into to obtain their bachelor's degree and how well they are able to pay back that debt.
- Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our complete ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their bachelor's degree.
More Ways to Rank Marketing Schools
Since the program you select can have a significant impact on your future, we've developed a number of rankings, including this Best Marketing Bachelor's Degree Schools list, to help you choose the best school for you.
In addition to College Factual's rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you.
When you have some time, check it out - you may want to bookmark the link so you don't forget it.
Best Schools for Bachelor’s Students to Study Marketing in the United States
Explore the top ranked colleges and universities for marketing students seeking a a bachelor's degree. Only those schools that rank in the top 20% of all the schools we analyze get awarded with a place on this list.
25 Top Schools for a Bachelor's in Marketing
University of Pennsylvania is a great option for individuals interested in a bachelor's degree in marketing. Located in the city of Philadelphia, UPenn is a private not-for-profit university with a fairly large student population.
Those marketing students who get their bachelor's degree from University of Pennsylvania earn $37,015 more than the typical marketing graduate.
More information about a bachelor’s in marketing from University of Pennsylvania
Every student pursuing a degree in a bachelor's degree in marketing needs to look into Washington University in St Louis. Located in the large suburb of Saint Louis, WUSTL is a private not-for-profit university with a fairly large student population.
Those marketing students who get their bachelor's degree from Washington University in St Louis make $25,281 more than the average marketing student.
More information about a bachelor’s in marketing from Washington University in St Louis
University of Wisconsin - Madison is a wonderful choice for individuals interested in a bachelor's degree in marketing. Located in the large city of Madison, UW - Madison is a public university with a fairly large student population.
Those marketing students who get their bachelor's degree from University of Wisconsin - Madison receive $19,686 more than the standard marketing grad.
More information about a bachelor’s in marketing from University of Wisconsin - Madison
It is hard to beat University of Illinois at Urbana-Champaign if you want to pursue a bachelor's degree in marketing. Located in the city of Champaign, UIUC is a public university with a fairly large student population.
Marketing bachelor's degree recipients from University of Illinois at Urbana-Champaign receive an earnings boost of approximately $23,735 above the average income of marketing graduates.
More information about a bachelor’s in marketing from University of Illinois at Urbana-Champaign
Located in the city of Minneapolis, UMN Twin Cities is a public university with a fairly large student population.
Those marketing students who get their bachelor's degree from University of Minnesota - Twin Cities earn $14,071 more than the average marketing grad.
More information about a bachelor’s in marketing from University of Minnesota - Twin Cities
