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2025 Best Marketing/Marketing Management, General Bachelor's Degree Schools

544 Colleges in the United States
43,536 Bachelor's Degrees
If you pursue a bachelor's degree in marketing/marketing management, general, you won't be alone. The field of study is the #7 most popular program in the country. This means there are lots of options to choose from when you decide to get your degree.

In 2025, College Factual analyzed 544 schools in order to identify the top ones for its Best Marketing/Marketing Management, General Bachelor's Degree Schools ranking. Combined, these schools handed out 43,536 bachelor's degrees in marketing/marketing management, general to qualified students.

What's on this page: * Our Methodology

Choosing a Great Marketing/Marketing Management, General School for Your Bachelor's Degree

Best Marketing/Marketing Management, General Bachelor's Degree Schools Your choice of marketing/marketing management, general for getting your bachelor's degree school matters. Important measures of a quality marketing management program can vary widely even among the top schools. To make it into this list, a school must excel in the following areas.

A Great Overall School

The overall quality of a bachelor's degree school is important to ensure a quality education, not just how well they do in a particular major. To take this into account we consider a school's overall Best Colleges ranking which itself looks at a host of different factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.

Other Factors We Consider

The metrics below are just some of the other metrics that we use to determine our rankings.

Our complete ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing/marketing management, general students working on their bachelor's degree.

One Size Does Not Fit All

Rankings by Location Check Out Other Locales
More Marketing Management Rankings Other Ranking Categories

Since picking the right college can be one of the most important decisions of your life, we've developed the Best Marketing/Marketing Management, General Bachelor's Degree Schools ranking, along with many other major-related rankings, to help you make that decision.

In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat. Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.

Best Schools for Bachelor’s Students to Study Marketing/Marketing Management, General in the United States

Below you'll see a list of the best colleges and universities for pursuing a bachelor's degree in marketing/marketing management, general. Only those schools that rank in the top 20% of all the schools we analyze get awarded with a place on this list.

25 Top Schools for a Bachelor's in Marketing Management

1
UPenn crest
University of Pennsylvania
Philadelphia, PA
Master's Degree Highest Degree Type
56 Annual Graduates

University of Pennsylvania is a great option for students interested in a bachelor's degree in marketing/marketing management, general. UPenn is a very large private not-for-profit university located in the large city of Philadelphia.More information about a bachelor’s in marketing/marketing management, general from University of Pennsylvania

2
Master's Degree Highest Degree Type
72 Annual Graduates

Washington University in St Louis is one of the finest schools in the United States for getting a bachelor's degree in marketing/marketing management, general. WUSTL is a large private not-for-profit university located in the large suburb of Saint Louis.More information about a bachelor’s in marketing/marketing management, general from Washington University in St Louis

3
Master's Degree Highest Degree Type
252 Annual Graduates

It is difficult to beat University of Wisconsin - Madison if you wish to pursue a bachelor's degree in marketing/marketing management, general. UW - Madison is a very large public university located in the large city of Madison.More information about a bachelor’s in marketing/marketing management, general from University of Wisconsin - Madison

4
Master's Degree Highest Degree Type
145 Annual Graduates

University of Illinois at Urbana-Champaign is a great choice for individuals interested in a bachelor's degree in marketing/marketing management, general. UIUC is a very large public university located in the city of Champaign.More information about a bachelor’s in marketing/marketing management, general from University of Illinois at Urbana-Champaign

5
Master's Degree Highest Degree Type
239 Annual Graduates

UMN Twin Cities is a very large public university located in the large city of Minneapolis.More information about a bachelor’s in marketing/marketing management, general from University of Minnesota - Twin Cities

6
Master's Degree Highest Degree Type
250 Annual Graduates

Texas A&M College Station is a very large public university located in the midsize city of College Station.More information about a bachelor’s in marketing/marketing management, general from Texas A&M University - College Station

7
Georgetown crest
Georgetown University
Washington, DC
53 Annual Graduates

Georgetown is a fairly large private not-for-profit university located in the city of Washington.More information about a bachelor’s in marketing/marketing management, general from Georgetown University

8
Master's Degree Highest Degree Type
71 Annual Graduates

Notre Dame is a large private not-for-profit university located in the suburb of Notre Dame.More information about a bachelor’s in marketing/marketing management, general from University of Notre Dame

9
Fairfield U crest
Fairfield University
Fairfield, CT
147 Annual Graduates

Located in the large suburb of Fairfield, Fairfield U is a private not-for-profit university with a medium-sized student population.More information about a bachelor’s in marketing/marketing management, general from Fairfield University

10
Boston College crest
Boston College
Chestnut Hill, MA
84 Annual Graduates

Located in the city of Chestnut Hill, Boston College is a private not-for-profit college with a fairly large student population.More information about a bachelor’s in marketing/marketing management, general from Boston College

11
174 Annual Graduates

Located in the large city of New Orleans, Tulane is a private not-for-profit university with a large student population.More information about a bachelor’s in marketing/marketing management, general from Tulane University of Louisiana

12
Bentley crest
Bentley University
Waltham, MA
108 Annual Graduates

Located in the small city of Waltham, Bentley is a private not-for-profit university with a moderately-sized student population.More information about a bachelor’s in marketing/marketing management, general from Bentley University

13
Michigan State crest
Michigan State University
East Lansing, MI
255 Annual Graduates

Michigan State is a fairly large public university located in the city of East Lansing.More information about a bachelor’s in marketing/marketing management, general from Michigan State University

14
St. Joe's crest
Saint Joseph's University
Philadelphia, PA
Master's Degree Highest Degree Type
124 Annual Graduates

Located in the city of Philadelphia, St. Joe's is a private not-for-profit university with a moderately-sized student population.More information about a bachelor’s in marketing/marketing management, general from Saint Joseph’s University

15
Master's Degree Highest Degree Type
54 Annual Graduates

Located in the large city of Washington, GWU is a private not-for-profit university with a fairly large student population.More information about a bachelor’s in marketing/marketing management, general from George Washington University

16
278 Annual Graduates

Located in the suburb of College Park, UMCP is a public university with a fairly large student population.More information about a bachelor’s in marketing/marketing management, general from University of Maryland - College Park

17
478 Annual Graduates

Located in the city of Columbus, Ohio State is a public university with a very large student population.More information about a bachelor’s in marketing/marketing management, general from Ohio State University - Main Campus

18
Graduate Certificate Highest Degree Type
130 Annual Graduates

UST MN is a medium-sized private not-for-profit university located in the city of Saint Paul.More information about a bachelor’s in marketing/marketing management, general from University of St Thomas Minnesota

19
Villanova crest
Villanova University
Villanova, PA
75 Annual Graduates

Villanova is a large private not-for-profit university located in the large suburb of Villanova.More information about a bachelor’s in marketing/marketing management, general from Villanova University

20
Lehigh crest
Lehigh University
Bethlehem, PA
Master's Degree Highest Degree Type
60 Annual Graduates

Lehigh is a moderately-sized private not-for-profit university located in the city of Bethlehem.More information about a bachelor’s in marketing/marketing management, general from Lehigh University

21
319 Annual Graduates

Located in the fringe town of Oxford, Miami University - Oxford is a public university with a fairly large student population.More information about a bachelor’s in marketing/marketing management, general from Miami University - Oxford

22
Drexel crest
Drexel University
Philadelphia, PA
Master's Degree Highest Degree Type
148 Annual Graduates

Drexel is a fairly large private not-for-profit university located in the large city of Philadelphia.More information about a bachelor’s in marketing/marketing management, general from Drexel University

23
230 Annual Graduates

Located in the large suburb of Newark, UD is a public university with a fairly large student population.More information about a bachelor’s in marketing/marketing management, general from University of Delaware

24
DePaul crest
DePaul University
Chicago, IL
Master's Degree Highest Degree Type
153 Annual Graduates

DePaul is a fairly large private not-for-profit university located in the city of Chicago.More information about a bachelor’s in marketing/marketing management, general from DePaul University

25
224 Annual Graduates

UW Seattle is a fairly large public university located in the city of Seattle.More information about a bachelor’s in marketing/marketing management, general from University of Washington - Seattle Campus

Rest of the Top 50 Best Marketing/Marketing Management, General Bachelor's Degree Schools

26
27
Iowa crest
University of Iowa
Iowa City, IA
28
29
Providence crest
Providence College
Providence, RI
30
31
Temple crest
Temple University
Philadelphia, PA
32

33
Bryant crest
Bryant University
Smithfield, RI

34
35
36
37
Clemson crest
Clemson University
Clemson, SC
38
SCU crest
Santa Clara University
Santa Clara, CA
39
40
41

42

43
UARK crest
University of Arkansas
Fayetteville, AR
44
Virginia Tech crest
Virginia Tech
Blacksburg, VA
45
Marquette crest
Marquette University
Milwaukee, WI
46
47
48
49
Florida State crest
Florida State University
Tallahassee, FL
50
Syracuse crest
Syracuse University
Syracuse, NY

Additional Award Winners

This section shows the rest of the schools awarded a Best Marketing/Marketing Management, General Bachelor's Degree Schools badge. Showing in this list means the school was ranked in the top 20% of the 544 different United States marketing/marketing management, general schools we analyzed.

Rank College Location
51 University of Oklahoma Norman Campus Norman, OK
52 Loyola Marymount University Los Angeles, CA
53 Texas Christian University Fort Worth, TX
54 Southern New Hampshire University Manchester, NH
55 The University of Tennessee - Knoxville Knoxville, TN
56 James Madison University Harrisonburg, VA
57 University of Florida Gainesville, FL
58 Loyola University Chicago Chicago, IL
59 University of Dayton Dayton, OH
60 University of Wisconsin - Whitewater Whitewater, WI
61 Western Michigan University Kalamazoo, MI
62 Southern Methodist University Dallas, TX
63 Suffolk University Boston, MA
64 Ohio University - Athens Campus Athens, OH
65 Elon University Elon, NC
66 University of South Florida - Main Campus Tampa, FL
67 Auburn University Auburn, AL
68 University of Kentucky Lexington, KY
69 Kansas State University Manhattan, KS
70 University of Nebraska - Lincoln Lincoln, NE
71 Rutgers University - New Brunswick New Brunswick, NJ
72 University of Denver Denver, CO
73 Emerson College Boston, MA
74 University of Massachusetts Amherst Amherst, MA
75 Seattle University Seattle, WA
76 Illinois State University Normal, IL
77 University of Miami Coral Gables, FL
78 John Carroll University University Heights, OH
79 The University of Texas at Dallas Richardson, TX
80 University of Toledo Toledo, OH
81 Creighton University Omaha, NE
82 Oklahoma State University - Main Campus Stillwater, OK
83 University of Wisconsin - Eau Claire Eau Claire, WI
84 University of San Diego San Diego, CA
85 University of Utah Salt Lake City, UT
86 East Carolina University Greenville, NC
87 Western Governors University Salt Lake City, UT
88 University of Minnesota - Duluth Duluth, MN
89 Seton Hall University South Orange, NJ
90 Grand Valley State University Allendale, MI
91 Xavier University Cincinnati, OH
92 Hofstra University Hempstead, NY
93 Saint Louis University Saint Louis, MO
94 Fordham University Bronx, NY
95 University of Kansas Lawrence, KS
96 University of Illinois at Chicago Chicago, IL
97 Northern Illinois University Dekalb, IL
98 Texas State University San Marcos, TX
99 Northern Arizona University Flagstaff, AZ
100 University of San Francisco San Francisco, CA
101 University of Scranton Scranton, PA
102 Oakland University Rochester Hills, MI
103 Central Michigan University Mount Pleasant, MI
104 Duquesne University Pittsburgh, PA
105 Western Washington University Bellingham, WA
106 Sacred Heart University Fairfield, CT
107 Drake University Des Moines, IA
108 Rutgers University - Newark Newark, NJ

Honorable Mentions

Here are some additional great schools for Marketing/Marketing Management, General students that almost earned our Best Marketing/Marketing Management, General Bachelor's Degree Schools award.

Rank College Location
109 Utah Valley University Orem, UT
110 Florida International University Miami, FL
111 Butler University Indianapolis, IN
112 University of North Texas Denton, TX
113 The University of Texas at San Antonio San Antonio, TX
114 Augustana College Rock Island, IL
115 Georgia State University Atlanta, GA
116 University of Houston Houston, TX
117 Kent State University at Kent Kent, OH
118 University of Central Florida Orlando, FL
119 Northwood University Midland, MI
120 Brigham Young University - Provo Provo, UT
121 Bucknell University Lewisburg, PA
122 Missouri State University - Springfield Springfield, MO
123 Portland State University Portland, OR
124 University of North Carolina at Charlotte Charlotte, NC
125 Yeshiva University New York, NY
126 North Dakota State University - Main Campus Fargo, ND
127 Binghamton University Vestal, NY
128 Appalachian State University Boone, NC
129 Ramapo College of New Jersey Mahwah, NJ
130 University of Wisconsin - La Crosse La Crosse, WI
131 Florida Atlantic University Boca Raton, FL
132 University of Mississippi University, MS
133 Western Carolina University Cullowhee, NC
134 University of Michigan - Dearborn Dearborn, MI
135 University of Wisconsin - Milwaukee Milwaukee, WI
136 Lindenwood University Saint Charles, MO
137 Western New England University Springfield, MA
138 Siena College Loudonville, NY
139 Illinois Wesleyan University Bloomington, IL
140 Bowling Green State University - Main Campus Bowling Green, OH
141 University of Rhode Island Kingston, RI
142 Eastern Michigan University Ypsilanti, MI
143 Georgia Southern University Statesboro, GA
144 Louisiana State University and Agricultural & Mechanical College Baton Rouge, LA
145 Colorado State University - Global Campus Aurora, CO
146 Ball State University Muncie, IN
147 The University of Tampa Tampa, FL
148 University of Alabama at Birmingham Birmingham, AL
149 Grand Canyon University Phoenix, AZ
150 Rutgers University - Camden Camden, NJ
151 St John’s University - New York Queens, NY
152 La Salle University Philadelphia, PA
153 University of Nevada - Reno Reno, NV
154 Plymouth State University Plymouth, NH
155 Elmhurst University Elmhurst, IL
156 Bellevue College Bellevue, WA
157 George Mason University Fairfax, VA
158 Minnesota State University - Mankato Mankato, MN
159 Saint Anselm College Manchester, NH
160 Quinnipiac University Hamden, CT
161 Saint Cloud State University Saint Cloud, MN
162 North Central College Naperville, IL
163 West Virginia University Morgantown, WV
164 Ferris State University Big Rapids, MI
165 The University of Texas at Arlington Arlington, TX
166 Shippensburg University of Pennsylvania Shippensburg, PA
167 The University of Tennessee - Chattanooga Chattanooga, TN
168 Calvin University Grand Rapids, MI
169 Mississippi State University Mississippi State, MS
170 Roger Williams University Bristol, RI
171 Indiana Wesleyan University Marion, IN
172 California State University - Northridge Northridge, CA
173 University of Akron Main Campus Akron, OH
174 Case Western Reserve University Cleveland, OH
175 Virginia Commonwealth University Richmond, VA
176 FIDM/Fashion Institute of Design & Merchandising - Los Angeles Los Angeles, CA
177 Iona College New Rochelle, NY
178 University of Louisville Louisville, KY
179 University of Wisconsin - Platteville Platteville, WI
180 Salisbury University Salisbury, MD
181 University of Idaho Moscow, ID

Marketing/Marketing Management, General by Region

View the Best Marketing/Marketing Management, General Bachelor's Degree Schools for a specific region near you.

Region
Southeast
New England
Rocky Mountains
Plains States
Middle Atlantic
Far Western US
Southwest
Other U.S. Territories
Great Lakes

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Marketing/Marketing Management, General is one of 4 different types of Marketing programs to choose from.

Related Major Annual Graduates
Other Marketing 690
International Marketing 141
Digital Marketing 134
Marketing Research 30

Notes and References

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